Identification of Niche Market for Hanwoo Beef: Understanding Korean Consumer Preference for Beef using Market Segment Analysis

Korean Hanwoo beef producers are interested in improving the image of Hanwoo beef for Korean consumers, as the Korean beef market is becoming increasingly open to international competition. This study examines the consumer profile and positioning for the Hanwoo beef product in South Korea. A survey of 480 consumers is conducted to analyze preferences for 33 attributes of beef purchasing decisions. Factor analysis was used to determine factors that are important in beef purchasing decisions, and cluster analysis was used to identify a niche market for branded Hanwoo beef. Factor analysis results indicated that effective labeling and quality assurance of Hanwoo products, the meat quality, price and branding are important to the positioning and marketing of the Hanwoo beef product. Consumers with medium to high income, married and aged between 30 to 39 years, and those that appreciate Hanwoo quality but do not trust the current labeling system are most likely to purchase branded Hanwoo beef and represent a potential niche market, according to cluster analysis results.Beef branding, Market segment analysis, Korean beef market, Consumer/Household Economics, Marketing,

Estimation of Source- and Quality-Differentiated Import Demand Under Aggregate Import Quota: An Application to Japan's Wheat

International Relations/Trade,

Analysis of the Korean Beef Market: A Study of Hotel Buyers' Perspectives of Beef Imports from Three Major Sources Part II

International Relations/Trade, Livestock Production/Industries,

JAPANESE MILLERS' PREFERENCES FOR WHEAT AND FLOUR: A STATED PREFERENCE ANALYSIS

Japan imports 6.3 MMT of wheat annually and consumes almost 35 percent of this in the form of noodles. The purpose of this paper is to report on a study that evaluates the preferences of Japanese millers for the various characteristics of wheat and flour that are used in noodle making in Japan. The study used stated preference methodologies (SPM), that were developed and pre-tested through initial interviews with Japanese flour millers. In total, 57 purchase and quality managers for 22 Japanese milling companies were surveyed by means of direct interviews and 41 respondents completed the full SPM survey. Multinomial logit models of millers preferences were developed and tested and the parameter estimates of these are reported in the paper. This elicited their choices of wheat and flour with alternative combinations of characteristics, at specified levels, for various wheat classes and noodle flours. Data were also collected on stated choices for wheat sourced from different origins. Millers prefer wheat with test weights of minimum 80, dockage below 0.4 percent and falling numbers above 250. Preferences for protein, ash and color were specific for different wheat classes and for use in different noodle flours. Millers also display a preference for amylograph at minimum of 400 BU for noodle flour. For hard wheat millers preferred wheat of U.S. and Canadian origin, but for semi-hard and medium wheat, they preferred Australian origin wheat. These results may assist wheat breeders and traders in exporting nations in marketing their products and positioning these in this important and premium wheat market.Demand and Price Analysis,

A Stated Preference Analysis of International Commodity Marketing: South Korean Hotel Meat Buyers' Perceptions of Canadian Beef, US Beef and Australian Beef

International Relations/Trade, Livestock Production/Industries,

Public e-procurement

노트 : 3rd International Public Procurement Conference Proceeding

Chinese Consumers' Brand Loyalty For Consumer Products: Importance Of Brand Personality As Major Antecedent Of Brand Loyalty

Brand personality has been viewed as an efficient means of distinguishing a brand from its competitors, thereby enhancing the effectiveness of advertising and marketing communications. Given the high potential usability of this method for marketers and brand managers, the current study investigates the determinant roles of brand personality on Chinese consumers' brand preferences. This study conceptualises and investigates the impact of brand personality on Brand Trust, Brand Affect, and Brand Loyalty. The overall findings indicate that different brand personality dimensions influence Brand Trust and Brand Affect in different ways, which in turn may increase the level of Brand Loyalty. The Sincerity dimension of brand personality was found to have a greater impact on the level of Brand Trust than on Brand Affect, while the other four dimensions (Excitement, Competence, Sophistication and Ruggedness) of brand personality were found to have a greater influence on Brand Affect. In addition, Brand Affect was found to have a substantially greater effect on Brand Loyalty than Brand Trust across all five Brand Personality dimension

CENPHER five year report 2009-2014: From a research project to a research center

Other than the influence of ionizing radiation and benign thyroid disease, little is known about the risk factors for differentiated thyroid cancer (TC) which is an increasing common cancer worldwide. Consistent evidence shows that body mass is positively associated with TC risk. As excess weight is a state of chronic inflammation, we investigated the relationship between concentrations of leptin, adiponectin, C-reactive protein, interleukin (IL)-6, IL-10 and tumor necrosis factor (TNF)-α and the risk of TC. A case-control study was nested within the European Prospective Investigation into Cancer and Nutrition (EPIC) study and included 475 first primary incident TC cases (399 women and 76 men) and 1,016 matched cancer-free cohort participants. Biomarkers were measured in serum samples using validated and highly sensitive commercially available immunoassays. Odds ratios (ORs) of TC by levels of each biomarker were estimated using conditional logistic regression models, adjusting for BMI and alcohol consumption. Adiponectin was inversely associated with TC risk among women (ORT3vs.T1 = 0.69, 95% CI: 0.49-0.98, Ptrend = 0.04) but not among men (ORT3vs.T1 = 1.36, 95% CI: 0.67-2.76, Ptrend = 0.37). Increasing levels of IL-10 were positively associated with TC risk in both genders and significantly so in women (ORT3vs.T1 = 1.59, 95% CI: 1.13-2.25, Ptrend = 0.01) but not in men (ORT3vs.T1 = 1.78, 95% CI: 0.80-3.98, Ptrend = 0.17). Leptin, CRP, IL-6 and TNF-α were not associated with TC risk in either gender. These results indicate a positive association of TC risk with IL-10 and a negative association with adiponectin that is probably restricted to women. Inflammation may play a role in TC in combination with or independently of excess weight