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1 research outputs found
Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads
Author
Abernethy Avery M.
Alwitt Linda F.
+25Â more
Bauer Raymond A.
Biel Alexander L.
Bowen John
Brehm Jack W.
Brehm Sharon S.
Bureau Interactive Advertising
Clancey Maura
Ducoffe Robert H.
Ha Louisa
Hairong Li
Hill R. B.
Joo-Hyun Lee
Kahneman Daniel
Kennedy John R.
Krugman Herbert E.
Li Hairong
McQuail Dennis
McQuail Dennis
Milward Brown Interactive
Park Whan C.
Reizenstine Richard C.
Soldow Gary F.
Steven M. Edwards
Taylor Catharine P.
Wells William D.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
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