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9 research outputs found

Marketing Metrics

Author: P.W. FARRIS N.T. BENDLE, P.E. PFEIFER, D.J. REIBSTEIN
Publication venue: place:MILANO
Publication date: 01/01/2008
Field of study

Il testo definisce ed esemplifica le principali metriche di marketin

Archivio istituzionale della ricerca - Università di Macerata

A fractional programming approach for retail category price optimization

Author: D. McFadden
D.J. Reibstein
H.D. Sherali
Hanif D. Sherali
K.E. Train
M. Ben-Akiva
M. Tawarmalani
P.M. Guadagni
Shivaram Subramanian
W. Elmaghraby
W. Hanson
Y.K. Tse
Publication venue
Publication date
Field of study

Multinomial logit model, Retail category pricing, Embedded demand model, Reformulation-Linearization Technique (RLT), Mixed-integer programming, Fractional programming,

Research Papers in Economics

Directions for marketing knowledge development: Opinions of marketing research managers

Author: A.J. Kover
B.A. Greenberg
B.E. Mallen
Calvin P. Duncan
Charles M. Lillis
D.J. Reibstein
G. Tavernier
G.L. Urban
H.B. Holbert
J. Trout
J.E. Myers
J.H. Holmes
P. Kotler
P. Kotler
R.M. Ostheimer
W.L. Moore
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Sampling rules to achieve quality, maximize benefit and minimize financial loss

Author: André de Korvin
Blache K.
Chen W.
deKorvin A
Doganaksoy N.
Dubois D.
Faltin F.
Larkin L.
Macgregor J.
Macgregor J.
Margaret F. Shipley
Montgomery D.
Quesenberry C.
Reibstein L.
Shipley M.F.
Shipley M.F.
Sugeno M.
Wheeler D.J.
Yagishta O.
Yasunobu S.
Publication venue: 'Emerald'
Publication date
Field of study

Theoretische Grundlagen und Wirkungszusammenhänge der Kundenbindung im Internet

Author: A. Eggert
A. Herrmann
A. Picot
A. Picot
A. Smith
A.O. Hirschman
A.O. Hirschman
A.S. Dick
B. Stauss
B.B. Jackson
B.W. Wirtz
B.W. Wirtz
C. Fornell
C. Moorman
C. Moorman
C.M.K. Cheung
D.H. McKnight
D.J. Reibstein
E. Anderson
E.K. Rubin
F. Piller
F.F. Reichheld
F.F. Reichheld
F.W. Bliemel
G. Wiswede
H. Diller
H. Diller
J.N. Sheth
M. Cutler
M. Fischer
M. Hutter
M. Silverstein
N. Kano
O.E. Williamson
P.A. LaBarbera
R. E. Spekman
R.H. Coase
R.M. Morgan
S.S. Srinivasan
U. Hansen
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2008
Field of study

Does Double Jeopardy Apply Using Average Spend per Buyer as the Loyalty Metric?

Author: Bai B.
Bhattacharya C.B.
Bird M.
Blattberg R.C.
Bound J.
Bronnenberg B.J.
Chaudhuri A.
Colombo R.
Cooil B.
Danaher P.J.
Dawes J.
Dawes J.
Doyle P.
Dyson P.
Ehrenberg A.
Ehrenberg A.
Ehrenberg A.
Ehrenberg A.
Ellis K.
Fader P.S.
Jung S.
Kahn B.E.
Krishnamurthi L.
Kucuk S.U.
Lassar W.
Motameni R.
Netemeyer R.G.
Pare V.
Paulhus D.L.
Reibstein D.J.
Sethuraman R.
Sharp B.
Solgaard H.S.
Stewart D.W.
Uncles M.D.
Wright M.
Publication venue: 'Elsevier BV'
Publication date
Field of study

The impact of opinion leaders on the success of hedonic products

Author: A. Buhrfeind
A. Cohen
A. DeVany
A. Elberse
A.M. Levin
A.S. Ravid
B.R. Litman
B.R. Litman
D.J. Reibstein
D.M. Beckman
Dennis Proppe
E. Franck
E.C. Hirschman
E.T. Bradlow
F. Ploeg van der
F.M. Bass
Frank Sambeth
G. Akerloff
G. Hansen
H. White
J. Eliashberg
J. Eliashberg
J. Goldenberg
J. Prag
J.C. Dodds
J.S. Black
K. Jedidi
M. Adler
M. Clement
M. Evans
M.S. Granovetter
M.S. Sawhney
M.W.H. Weenig
Michel Clement
P. Nelson
P.W. Farris
R. Batra
R. Dhar
R.A. Nelson
T. Hennig-Thurau
T. Langeat
T.W. Wallace
U. Schmidt
V. Ramaswamy
W.A. Hamlen
W.H. Greene
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Diverse Monogamies

Author: A. Giami
A. Greeley
A.J. Raj
A.M. Johnson
A.P. Thompson
B. Bois Du
B. Rosa
B.I. Fagot
C. Francis
C. Maxwell
C. Overall
C.J. Patterson
D. Herlihy
D.J. Cohen
D.P. Barash
D.P. Farrington
F. Marlowe
G. Margolin
G.P. Murdock
G.P. Murdock
H.W. Ahlemeyer
I. Altman
I. Garfinkel
J. Dunn
J. Penelope
J. Reibstein
J.M. Black
J.R. Smith
K. MacDonald
K. MacDonald
L. Betzig
L. Carroll
L. Steinberg
L.L. Bumpass
L.N. Robins
M. Cochran
M. Haggman
M. Klitsch
M. Munson
M. Wilson
M.A. Zimmerman
M.J. Carlson
P. Florsheim
P.R. Amato
P.S. Kordoutis
R.D. Alexander
R.D. Alexander
S. Hite
S. Hite
S. Hite
S. Kanazawa
S. McLanahan
S. McLanahan
S. McLanahan
S. Partridge
S. Qulliam
S.K. Sanderson
S.L. Nock
S.M. Dornbusch
S.M. Dornbusch
S.R. Jaffee
S.R. Jaffee
T.E. Moffitt
T.G. O’Connor
T.L. Brito
V. Morell
V. Robinson
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2006
Field of study

Stages of User Engagement on Social Commerce Platforms: Analysis with the Navigational Clickstream Data

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