Ageing and responsible consumption

Multiple studies show that the contemporary society is increasingly more responsible and ask companies to prove responsible citizens, too. The current study aims to a better understanding of the role of age plans in responsible consumption attitudes and values. Investigating the literature in the field, including studies developed worldwide as well as on the Romanian market. The research documents that the younger adults are more responsible and greener than older persons. Nevertheless, the older the consumer, the more trustful in the personal impact of her/his consumption is. The older adults seem to be less inclined towards responsible buying. The available data also suggests that the age gap is closing, and older consumers tend to be increasingly more responsible

Brand Image as a Function of Self-Image and Self-Brand Connection

This study investigates how brand image relates to self-image and how brand consumption contributes to the construction of self. Most of the research on brand image refers to brand attitudes. Day (1970) considers attitudes "a central integrating feature” in marketing theory and advertising evaluation. Gardner (1985, p.197) studied differences in brand attitudes as they relate to advertisements, finding attitude toward an advertisement affects attitude toward the advertised brand as much under a brand evaluation set as under a non-brand evaluation set. The present study goes beyond Gardner's research to show why such attitudes exist as they relate to brand consumption and self-image. Erickson and Johansson (1985) also investigated product evaluations, with an analysis of surveyed beliefs, attitudes, and intentions regarding fashion brands. They concluded that price is not a significant determinant of overall attitude. This study inquires whether brand attitudes and beliefs correlate with purchase behavior in the form of self-brand connection

Exploring the Knowledge Management Impact on Business Education

Knowledge management developed in the last decades as a dynamic symbiosis between science and art with significant implications on business and business education. Knowledge management operates within the organizational management, but it focuses on intangible resources, which are distinguished from the tangible ones as a result of their abstraction, metaphorical semantic, and nonlinearity. The purpose of the present paper is to explore the impact of knowledge management on business education through the mediation of academic curriculum and the influence of the business environment. The methodology is based on both qualitative and quantitative research methods. The qualitative phase focuses on a critical literature search and a semantic analysis of the main concepts and ideas, which allowed us to construct the research model and design a questionnaire addressed to business students and professors. The quantitative approach uses the statistical software packages SPSS 26.0 version, including the PROCESS macro for SPSS version 3.5 and the known reliability, validation, and interpretation criteria. Findings show that knowledge management impacts business education through the mediation of the academic curriculum and the influence of the business environment. The originality of the present research comes from the dynamics between knowledge management and business education and the research model’s design

Serial Multiple Mediation of the Impact of Customer Knowledge Management on Sustainable Product Innovation by Innovative Work Behavior

Customer knowledge management (CKM) is a relatively new research domain, aiming at exploring the potential of customer knowledge for the open innovation process of companies. The present paper aims at performing a complex analysis of the serial mediation phenomenon of the impact of CKM on sustainable product innovation (SPI) by innovative work behavior (IWB). The dimensions considered for IWB in the present research are the following: idea exploration, idea generation, idea championing, and idea implementation. In the first phase of our research, we performed a semantic analysis of the main concepts, ideas, and theories, based on a critical literature review. Thus, we reached a deeper understanding of the complexity of the concept of knowledge by learning the theory of knowledge fields and knowledge dynamics. As a result of this conceptual phase, we designed the research model and a questionnaire to be addressed to managers from the business environment. In the quantitative phase of the present research, we used the statistical software packages, SPSS version 26.0, and the PROCESS macro for SPSS, version 3.5. We used well-known criteria for reliability, validation, and interpretation of the numerical results. The final results demonstrate a significant serial mediation phenomenon regarding the impact of CKM on SPI by the IWB. These results are important in developing the co-creation process of new products by using customer knowledge. The present research reveals some original ideas concerning the impact of CKM on SPI by using a serial mediation process performed by basic innovative work dimensions. The implications of the present research are significant for both academics and practitioners in designing open innovation in knowledge ecosystems

Serial Multiple Mediation of the Impact of Customer Knowledge Management on Sustainable Product Innovation by Innovative Work Behavior

Customer knowledge management (CKM) is a relatively new research domain, aiming at exploring the potential of customer knowledge for the open innovation process of companies. The present paper aims at performing a complex analysis of the serial mediation phenomenon of the impact of CKM on sustainable product innovation (SPI) by innovative work behavior (IWB). The dimensions considered for IWB in the present research are the following: idea exploration, idea generation, idea championing, and idea implementation. In the first phase of our research, we performed a semantic analysis of the main concepts, ideas, and theories, based on a critical literature review. Thus, we reached a deeper understanding of the complexity of the concept of knowledge by learning the theory of knowledge fields and knowledge dynamics. As a result of this conceptual phase, we designed the research model and a questionnaire to be addressed to managers from the business environment. In the quantitative phase of the present research, we used the statistical software packages, SPSS version 26.0, and the PROCESS macro for SPSS, version 3.5. We used well-known criteria for reliability, validation, and interpretation of the numerical results. The final results demonstrate a significant serial mediation phenomenon regarding the impact of CKM on SPI by the IWB. These results are important in developing the co-creation process of new products by using customer knowledge. The present research reveals some original ideas concerning the impact of CKM on SPI by using a serial mediation process performed by basic innovative work dimensions. The implications of the present research are significant for both academics and practitioners in designing open innovation in knowledge ecosystems