KOMUNIKASI KEBIJAKAN PUBLIK DALAM PENGEMBANGAN DESA WISATA DI KAMPUNG ADAT CIREUNDEU

The objects of tourism attraction have an important role in Indonesia’s tourism growth, as an example is Cireundeu adat village in Cimahi, West Java. Which has potentials to be a tourism destination, and still being developed of late. The potentials to be a tourism destination cannot be separated from local government involvement to the development of village tourism, which can be done through regulation and authorization, but in the enactment process, there are several factors that make policy implementation of Cirendeu adat village development as tourism destination is not optimal. The purpose of this research is to know the implementation on communication of public policy, particularly about the development of tourism village in Cireundeu Adat Village that led by the Department of Culture, Tourism, Youth and Sports (Disbudparpora) as an Executive element. This research uses qualitative research methods with data collection procedures are through observation, in-depth interviews, and related documentation. This research concludes that the communication on public policy of village tourism development led by Disbudparpora was through persuasive communication approach, along with that, there are constrain factors and supporting factors in the implementation. Disbudparpora also must actively provide guidance in development process and more engaging with the indigenous peoples for sustainable tourism development

Mum or bub? Which influences breastfeeding loyalty

The need for social marketing research in the area of breastfeeding is highlighted by the failure of campaigns to increase breastfeeding rates over the past two decades in developed countries. This is despite evidence of the health benefits of longer breastfeeding duration to both baby and mother, and the high levels of expenditure on these campaigns. Whilst past campaign approaches typically focus on baby-oriented factors, breastfeeding is a complex behaviour that for many women involves barriers that influence their commitment to continued breastfeeding. Using social marketing, this research investigates the role of mother-centred factors on loyalty to breastfeeding. A sample of 405 Australian women completed an online survey. The data were analysed using structural equation modelling, which revealed that mother-oriented, rather than baby-oriented, factors influence attitudinal and behavioural loyalty to breastfeeding