15 research outputs found
Internet Diffusion and Adoption in Cuba
Get PDFThe purpose of this paper is to examine Internet adoption at a time of increasing change for the Cuban marketplace. As the Cuban economy begins to open to new business formats one key driver of economic will be access to communications networks. This paper explores the penetration of Internet connectivity in Cuba as relations with the United States thaw. The theories of diffusion of innovations, cultural dimensions of adoption and market and political realities are employed to better understand the pace of Internet adoption as the Cuban economy continues to develop
Digital Imperatives in Marketing: The Integration of Communications and Technology to Target Consumers While Protecting Privacy
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To Be Or Not To Be: That Isn't the Question! An Empiric al Look at Online Versus Traditional Brick-and-Mortar Courses at the University Level
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