DETERMINANTS OF FARMER-TO-CONSUMER DIRECT MARKET VISITS BY TYPE OF FACILITY: A LOGIT ANALYSIS

This study identifies several socioeconomic and demographic characteristics of individuals who visited farmer-to-consumer direct markets in New Jersey. The analysis was performed for each type of direct marketing facility: pick-your-own farms, roadside stands, farmers' markets, and direct farm markets. Logit analysis results indicate that various factors affect visitation to each type of facility. Factors examined include consumers' consumption and variety of fruits and vegetables, price expectation, purpose of buying, age, sex, education, race, income, urbanization, and presence of home garden.Consumer/Household Economics,

MEASURING U.S. CONSUMER PREFERENCES FOR GENETICALLY MODIFIED FOODS USING CHOICE MODELING EXPERIMENTS: THE ROLE OF PRICE, PRODUCT BENEFITS AND TECHNOLOGY

Food biotechnology promises to deliver a wide range of enhanced consumer benefits. This study models consumer's willingness to trade-off the potential risks of GM foods with the possibility of extracting significant benefits. The results of the choice modeling experiments reflect how different attributes of price, product benefits, and technology influence consumer demand for genetically modified food products. The results suggest that direct health, environmental, and production related benefits have a positive effect on choice. The results also generally show that genetic modification is viewed negatively, with use of bacterium and animal based genetic modification being viewed more negatively than the use of plant based genetic modification.Research and Development/Tech Change/Emerging Technologies,

AN APPLICATION OF CHOICE MODELING TO MEASURE U.S. CONSUMER PREFERENCES FOR GENETICALLY MODIFIED FOODS

Food biotechnology promises to deliver a wide range of enhanced consumer benefits. This study models consumer's willingness to trade-off the potential risks of GM foods with the possibility of extracting significant benefits. It estimates the marginal effects and relationships between product characteristics and consumer attributes on acceptance of GM foods.Institutional and Behavioral Economics,

U.S. Consumers' Willingness to Pay for Labeling Information on Genetically Modified Foods: An Application of Choice Modeling

This study analyzes U.S. consumers' valuation of five types of genetically modified food labels on a cornflakes cereal product. Using a nationwide survey and choice-modeling framework, results indicate that consumers value the label "contains no genetically modified corn" the most with a mean willingness to pay of 20 more cents, followed by "USDA approved genetically modified corn" with a mean willingness to pay of 9 more cents, and "corn genetically modified to reduce pesticide residues in your food" with a mean willingness to pay of 7 more cents. Results also suggest that consumers negatively value the labels "contains genetically modified corn" with a mean willingness to pay of 13 less cents and "may contain genetically modified corn" with a mean willingness to pay of 2 less cents.Consumer/Household Economics,

Consumer Willingness to Pay for GM Food Benefits: Pay-off or Empty Promise? Implications for the Food Industry

Consumer/Household Economics, Food Consumption/Nutrition/Food Safety,

Country of Origin Labeling of Fresh Produce: A Consumer Preference Analysis

This paper investigates the relationships between country of origin labeling (COOL) issues and consumers concern about safety and health towards using of foreign produce. Results show that those who were married, self employed, had higher incomes, or possessed more education were more likely to support COOL. A consumer survey showed that about 84% of respondents overall, and more specifically, about 84% of female and 83% of male respondents would like markets to provide information about country of origin of fresh produce. The result also shows that about 73% of respondents regularly read food advertisements in newspapers and grocery brochures.Demand and Price Analysis, Food Consumption/Nutrition/Food Safety, International Relations/Trade,

Demographic Characteristics of Consumers who Read Grocery Brochures Regularly and Those who are willing to Switch Supermarkets to Buy Advertised Specials: An Analysis.

This study analyzed the influence of demographic and behavioral characteristics on the likelihood of a consumer to read food advertisements in grocery brochures and the likelihood of a consumer to shop at more than one store to purchase advertised specials. Overall, 73% and 46% of respondents read food advertisements and shop multiple stores to purchase advertised specials, respectively. Consumer characteristics which are shown to influence the reading of food advertisements and shopping at more than one food store to buy advertised specials were the possession of education beyond the 2/4 year college degree and the tendency to read ingredient labels.Consumer/Household Economics, Marketing,

U.S. Consumers' Willingness to Pay for Food Labeled 'Genetically Modified'

This study analyzes U.S. consumers' choice of cornflakes under five different labeling statements. Using a nationwide survey and choice modeling framework, results indicate that consumers value labeling statements differently, depending on the information contained on the label. The random parameter logit model results indicated that, compared to cornflakes that have no label information, cornflakes labeled "contains no genetically modified corn" have a value of 10 percent more, the label "USDA approved genetically modified corn" has a value of 5 percent more, and the label "corn genetically modified to reduce pesticide residues in your food" has a value of 5 percent more. The results also suggest that consumers negatively valued the label "contains genetically modified corn," paying 6.5 percent less, and the label "may contain genetically modified corn," paying 1 percent less than the product that has no label information.genetically modified foods, labeling genetically modified foods, random parameter logit model, Demand and Price Analysis,

PUBLIC APPROVAL OF PLANT AND ANIMAL BIOTECHNOLOGY IN KOREA: AN ORDERED PROBIT ANALYSIS

This study analyzes predictors of Korean public acceptance of the use of biotechnology to create genetically modified food products. Results indicate that the consumers with above average knowledge of specific outcomes of genetic modification were more likely than those with inaccurate or no knowledge to approve use of plant or animal genetic modification for the creation of new food products. Young South Koreans consumers (ages 20 to 29 years old) were more likely than old consumers (ages 50 to 59) to approve use of biotechnology to create both plant and animal based foods. Further, those Koreans in favor of GM labeling were less likely to approve the use of biotechnology for the creation of food products. The results also suggest that public trust and confidence on various institutions associated with biotechnology is critical for the future of the technology. There was some evidence of differential biotechnology approval among consumers of different residential areas, income levels and political affiliation. Thus, those in cities, those with incomes above 40 million Won, and of liberal political affiliation were found to be more approving of animal biotechnology.Research and Development/Tech Change/Emerging Technologies,