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1 research outputs found
A Neuro-Scientific Analysis of Affect and Cognition in Consumer Response to the Marketing Stimulus - EEG Analysis of the Relationship between Prefrontal Hemispheric Lateralization and Occipital Alpha Blocking in Ad Exposure
Author
Alinda Friedman
Allan M Collins
+49Â more
Ariel Telpaz
Byron B Reeves
Byungho Park
Chester A Insko
Chris Janiszewski
Chris Janiszewski
Chris Janiszewski
Chris Janiszewski
Chris T Allen
D Hoyer Wayne
Dan Ariely
Friesen
Giovanni Vecchiato
Gregory A Miller
Hurbert E Krugman
Hurbert E Krugman
James H Leigh
Jeffrey B Henriques
John L Andreassi
K Hikosaka
Klaus G Grunert
Leo Bogart
Leslie Z Mcarthur
M Guenther
Mark H Johnson
Michael L Rothschild
Michael L Rothschild
Moon-Yong Kim
Morris Moskovitz
Neville Moray
Patricia R Barchas
Pozhaliev
Rafal Ohme
Rami N Khushba
Richard J Davidson
Richard J Davidson
Richard J Davidson
Robert M Stern
Sanghak Lee
Shapiro
Steven K Sutton
Stewart Shapiro
Stuart J Diamond
Sungjun Park
Susan T Fiske
Valentine Appel
Vinod Venkatraman
Yong J Hyun
Yong J. Hyun
Publication venue
'Elsevier BV'
Publication date
01/01/2018
Field of study
No full text
Crossref