Safety and Quality Improvement of Street Food Packaging Design Using Quality Function Deployment

Product packaging show product detail and characteristics and can influence consumer desire. A well-packaged product, when seen or felt, improves product perception and attitude. In Yogyakarta, fried meatballs are popular street food. Customers often complain about packaging post-purchase. Customers have often complained about the packaging and the common concerns are hot to touch and easily damaged packaging. This study proposes to study the effect of consumer perception and attractiveness of the fried meatballs by improving the packaging. The Quality Function Deployment (QFD) technique was used during the designing phase to study consumer behaviour and desire to create attractive product packaging in line with customer expectations. Survey results indicated eight significant characteristics for fried meatball packaging. Those are an attractive design, oil resistance, heat resistance, easy-to-handle packaging, durable material, food-grade packaging, environmental friendliness, and practical carrying ability. The eight attributes were translated to five using QFD methodology and these five attributes are used as reference points for the development of better packaging. These five attributes of packaging design are heat resistance, oil resistance, food-grade material, environmental friendliness, and not easy to tear. SolidWorks software was used to create 3D models. The design process was controlled to achieve the House of Quality (HOQ) target for consumer desire

Integrated approach to customer requirement using quality function deployment and Kansei engineering to improve packaging design

Packaging is one of the attributes that has a significant impact on the sale of a product. Specifically, it helps customers to notice the product, and it influences their decision to purchase. Several SMEs in Yogyakarta, including those producing crispy wader fish, have failed when it comes to the packaging of their products. This product does not appeal to customers because it is wrapped in transparent plastic. The purpose of this study was to recommend a packaging design for the crispy wader fish product that would attract customers. The first step in this study was to conduct a survey to obtain the Kansei words that could be split into nine categories, including material, model, price, durability, informative, safety, size, appearance, and easy to care. Furthermore, the quality function deployment (QFD) method was used to evaluate the desires of customers in order to design an eye-catching packaging that would meet their expectations. A total of 23 Kansei words were collected, based on an analysis of surveys and interviews. These words were interpreted using QFD to generate eight characteristics, namely, availability, cleanliness, display, durability, power, price, protection, and standard size. These characteristics were used to help develop an appealing outer packaging design. Photoshop software was used to develop the 3D model, while design methods were aligned with the achievement targets of the House of Quality (HoQ), which required the outer packaging to be appealing and disposable to fulfil consumer expectations