Postfeminist Media Cultures

This entry provides an overview of postfeminism, which has become central in the last two decades not only within feminist cultural discourse but also within neoliberal discourses and popular culture. The dominant attempts to conceptualize postfeminism often bring to the surface approaches that are complex and contradictory in nature. For instance, postfeminism is viewed as a theoretical framework, as a sensibility, as an expansion of feminist theory, or as a rejection of it. The discussion of postfeminism against the backdrop of media productions further highlights its implications for women and gender representation. A look at quintessential postfeminist texts shows, for instance, that postfeminism essentially problematizes contemporary constructions of gender as it simultaneously evokes and rejects basic feminist tenets