5 research outputs found
Sustainable brand-based innovation: The role of corporate brands in driving sustainable innovation
- Author
- AK Kohli
- BJ Calder
- C Helm
- CBM van Riel
- CK Prahalad
- DA Aaker
- DA Aaker
- DA Aaker
- DA Aaker
- DJ MacInnis
- DJ Teece
- DJ Teece
- EJ Hultink
- ER Abbing
- ER Abbing
- GS Day
- H Uggla
- J Kim
- J Weerawardena
- JC Collins
- JC Narver
- JG March
- KL Keller
- KL Keller
- KM Eisenhardt
- L de Chernatony
- L Kester
- L Kimbell
- M Schultz
- M Schultz
- M Schultz
- M Schultz
- M Urde
- M Urde
- MB Beverland
- MB Beverland
- MB Miles
- MJ Hatch
- N Ind
- Nicky Nedergaard
- P Doyle
- R Jonash
- R Jones
- R Martin
- R Verganti
- R Verganti
- RI Gyrd-Jones
- Richard Gyrd-Jones
- RK Yin
- S Vandermerwe
- SF Slater
- SL Vargo
- T Brown
- WC Kim
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Revisiting the complexities of corporate branding: Issues, paradoxes, solutions
- Author
- A O'Driscoll
- A Pillai
- B Merrilees
- B Merrilees
- Bill Merrilees
- C Baumgarth
- C Burmann
- C Helm
- C Vallaster
- C Vallaster
- CJ Fombrun
- CJ Fombrun
- D Bernstein
- D Gioia
- D Miller
- D Pickton
- D Ulrich
- DA Aaker
- DA Aaker
- Dale Miller
- DE Schultz
- E Karmark
- F Harris
- F Morhart
- G Bick
- G Cheney
- G Cheney
- G Hankinson
- G Sullivan Mort
- GR Dowling
- H Stride
- H-W He
- J Aaker
- J Balmer
- J Balmer
- J Balmer
- J Balmer
- J Cornelissan
- J Devlin
- J Martin
- JJ Brakus
- JMT Balmer
- K Punjaisri
- K Weick
- L de Chernatony
- L de Chernatony
- L de Chernatony
- L de Chernatony
- L de Chernatony
- L Muzellec
- LT Christensen
- LT Christensen
- M Fetscherin
- M Kelemen
- M Kornberger
- M Schultz
- M Schultz
- M Schultz
- M Schultz
- M Urde
- M Urde
- M Urde
- M Urde
- M Urde
- MJ Hatch
- MJ Hatch
- MJ Hatch
- MJ Hatch
- MS Poole
- N Ind
- N Markwick
- P Berthon
- PS Brønn
- R Abratt
- R Deshpande
- RI Jones
- RI Jones
- Richard Gyrd-Jones
- S Einwiller
- S Hogan
- S King
- S Knox
- TC Melewar
- TC Melewar
- W Buckley
- W Olins
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Investigating the customer’s intention in the “Clicks-and-Mortar” business model
- Author
- A Kamis
- A Mehrabian
- AS Mattila
- B Abbaspour
- B Schmitt
- C Fornell
- C Steinfield
- CC Chen
- CC Chen
- Chia-Chen Chen
- CW Chen
- DJ Yang
- DR Cooper
- EL Otero
- F Ali
- F Ali
- F Ali
- F Ali
- F Maghnati
- F Olorunniwo
- FP Karimov
- HH Chang
- HJ Lee
- HT Tsai
- HY Hsu
- I Balaban
- J Baker
- J Kim
- J Nunnally
- JE Bigné
- JF Hair
- JH Kang
- JH Park
- Jia-Jiun Hu
- KL Hsiao
- KL Hsiao
- KM Lin
- M Hume
- MJ Bitner
- MM Al-Debei
- MS Lee
- Neil Y. Yen
- O Sohaib
- PF Bone
- R Yelkur
- RI Gyrd-Jones
- RP Bagozzi
- RS Algharabat
- SA Eroglu
- SH Tsaur
- SL Vargo
- TJ Rompay van
- WH DeLone
- WY Wu
- X Hu
- Y Chang
- Y Ha
- Y Ha
- Y Zheng
- YF Chen
- YHE Yuan
- YM Chou
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Utilising a change management perspective to examine the implementation of corporate rebranding in a non-profit SME
- Author
- A Daly
- A Gilmore
- AR Andreasen
- AS Singh
- B Merrilees
- B Merrilees
- BB Stern
- C Andriopoulos
- C Baumgarth
- C Plewa
- CW Park
- D Carson
- D Kärreman
- D Miller
- D Miller
- D Miller
- E Calderwood
- E Centeno
- H Khan
- H Mintzberg
- H Stuart
- H Stuart
- HY Wong
- J Creswell
- J Creswell
- J Motion
- J Motion
- JG Kaikati
- JMT Balmer
- JMT Balmer
- JMT Balmer
- K Eisenhardt
- KL Keller
- L de Chernatony
- L de Chernatony
- L de Chernatony
- L Muzellec
- L Muzellec
- LA Wood
- M Bonaiuto
- M Ewing
- M Fetscherin
- M Foucault
- M Gotsi
- M Gotsi
- M Gotsi
- M Juntunen
- M Lambkin
- M Patton
- M Schultz
- M Tadajewski
- MJ Baker
- MJ Hatch
- N Laidler-Kylander
- N Lee
- OC Amujo
- P Chad
- P Hankinson
- Paul Chad
- R Brophy
- R Stake
- RI Gyrd-Jones
- RK Yin
- S Knox
- TC Melewar
- TC Melewar
- TO Brexendorf
- WJ Johnston
- Y Lincoln
- Z Lee
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
The progression of brand orientation literature in twenty years: A systematic literature review
- Author
- A O’Cass
- AK Kohli
- AM Degeratu
- B Merrilees
- B Ramaseshan
- B Schmitt
- BP Shapiro
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Burmann
- C King
- C Lackman
- C Simoes
- D Miller
- D Teece
- E Wallace
- EW Keller
- F Apaydin
- G Gavetti
- G Hankinson
- G Liu
- H Hakala
- H Reijonen
- H Reijonen
- H Reijonen
- H Schmidt
- H Stride
- Ho Yin Wong
- HY Wong
- HY Wong
- HY Wong
- HY Wong
- HY Wong
- IA Gisip
- J Balmer
- J Baxter
- J Evans
- J Gromark
- J Gromark
- J Keränen
- J Napoli
- JC Narver
- JO Whitney
- K Atuahene-Gima
- K Bridson
- K Bridson
- L Dahlander
- LJ Harrison-Walker
- LJ Harrison-Walker
- M Anees-ur-Rehman
- M Chovancová
- M Rahman
- M Reid
- M Scammell
- M Urde
- M Urde
- M Urde
- M Urde
- MA Hitt
- MC Cant
- MJ Louro
- MJ Matanda
- ML Santos-Vijande
- Mokter Hossain
- MT Ewing
- Muhammad Anees-ur-Rehman
- N Ahmad
- N Nedergaard
- O Otubanjo
- P Hankinson
- P Hankinson
- P Hankinson
- R Casidy
- R Casidy
- R Casidy
- R Casidy
- R Chen
- R Deshpande
- R Huang
- R Rentschler
- R Voola
- RC Mulyanegara
- RC Mulyanegara
- RC Mulyanegara
- RE Wilkes
- RI Gyrd-Jones
- S Azizi
- S Hirvonen
- S Hirvonen
- S Joshi
- S M’zungu
- SD M’zungu
- SI Park
- T Laukkanen
- T Levitt
- T Mainela
- T Qiu
- W Wymer
- Y Huang
- YT Huang
- Z Lee
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study