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5 research outputs found
Die Beschaffung von investiven Dienstleistungen
Author
George
Haynes
+12Â more
Hill
Judd
KJ Blois
MT Cunningham
Männel
Rathmell
RG Wyckham
Sarkar
Schonberger
Shostack
Wilson
Wittreich
Publication venue
'Springer Science and Business Media LLC'
Publication date
01/01/1994
Field of study
No full text
Crossref
Analysing the Use of Superiority Claims in the Local Complementary and Alternative Medicine Print Advertisements in Malaysia
Author
AJ Xu
B Handfield
+12Â more
DL Kaplan
HJ Rotfeld
IL Preston
K Lord
K Roman
L Henderson
P Stevens
R Kerin
R Kerin
RG Wyckham
T Vestergaard
WF Arens
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
The Interaction of Marketing with Other Functional Units in Product/Service Management: R&D, Production, and Human Resources
Author
A Gupta
AV Feigenbaum
+37Â more
BM Enis
C Gronroos
CH Lovelock
D Berry
DI Cleland
E Langeard
GL Shostack
GL Shostack
HD Bissell
ID Canton
Jane Kingman-Brundage
JB Quinn
JD Liechtenthal
JE Ross
JEG Bateson
JL Heskett
JL Orsini
JL Orsini
JR Hauser
LDH Weld
LE Davis
MD Hutt
OC Ferrell
R Bartels
RB Chase
RB Chase
RG Wyckham
RM Fortuna
RP Fisk
RT Hise
RW Rothberg
RW Ruekert
S Schoeffler
V Zeithaml
VA Zeithaml
W Band
YJ Wind
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
Luxury brand dilution: investigating the impact of renting by Millennials on brand equity
Author
A Herrmann
A Moore
+52Â more
Areti T. Vogel
B Loken
B Yoo
B Yoo
C Mittendorf
C Pullig
CS Park
DA Aaker
DA Aaker
DA Aaker
DJ Macinnis
DR Lichtenstein
F Bardhi
F Doss
F Vigneron
F Vigneron
G Simmel
GL Shostack
I Lahiri
I Phau
J Hwang
JE Ha-Brookshire
JF Durgee
JM Twenge
Kittichai Watchravesringkan
KL Ailawadi
KL Keller
KP Wiedmann
KW Chen
LD Burns
LL Berry
M Solomon
MB Holbrook
PH Farquhar
R Pappu
RD Winsor
RG Wyckham
RL Oliver
RW Belk
RW Belk
RW Belk
S Moeller
Sasikarn Chatvijit Cook
T Erdem
T Erdem
T Veblen
V Pouillard
VA Zeithaml
VA Zeithaml
W Amaldoss
Y Truong
Y Truong
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
When and why vivid description is effective: The role of message involvement and utilitarian attitude
Author
A Bhattacherjee
A Kronrod
+66Â more
A Pocheptsova
AA Mitchell
AG Greenwald
AJ Xu
AL Roggeveen
AY Lee
BB Stern
BJ Phillips
CM Kwan
CT Chang
DL Mothersbaugh
E Akar
EB Lee
EF McQuarrie
EF Mcquarrie
EF Mcquarrie
EF McQuarrie
EW Wan
Fei-Si Yao
G Packard
G Packard
I Ajzen
J Blondé
J Hales
J Kisielius
J Kwon
J Park
J Peck
JC Andrews
JC Andrews
Jing-Bo Shao
JL Zaichkowsky
JR Edwards
KE Voss
KP Frey
M Berkowitz
M Fishbein
M Friestad
M Lee
M Toncar
MA Kamins
N Schwarz
P Hartmann
PA Keller
PR Dickson
R Bagchi
R Batra
R Chitturi
R Nisbett
R Schroll
RA Hansen
RE Petty
RE Petty
RG Wyckham
RL Collins
RN Laczniak
RN Laczniak
RN Laczniak
RW Brislin
S Ng
S Sweldens
TJ Noseworthy
TJ Olney
WJ Mcguire
X Li
YB Diao
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref