7 research outputs found
An Alternative Paradigm for Marketing Theory
- Author
- Publication venue
- 'Emerald'
- Publication date
- Field of study
Full text linkOn Economic Growth, Marketing Systems, and the Quality of Life
- Author
- Alderson W.
- Baumol W.J.
- Bowles S.
- Carroll G.B.
- Cheng W.
- Diamond J.
- Dixon D.F.
- Epstein J.M.
- Epstein J.M.
- Fisk G.
- Fujita M.
- Gappah P.
- Helpman E.
- Iansiti M.
- Kauffman S.
- Layard R.
- Mokyr J.
- Nelson R.R.
- Nordstrom C.
- Oldenburg R.
- Polanyi K.
- Potts J.
- Roger A. Layton
- Rust R.T.
- Schumpeter J.S.
- Skyrms B.
- Stiles P.
- Vaile R.S.
- Yang X.
- Yang X.
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
Full text linkA review of empirical studies of aggregate marketing costs and productivity in the United States
- Author
- Arch W. Shaw
- Charles H. Sevin
- Charles H. Sevin
- David Schwartzman
- Donald R. Longman
- E. Jerome McCarthy
- Eric H. Shaw
- Eric H. Shaw
- Fenton B. Turck
- Forrest Q. Walker
- Fred E. Clark
- Fred E. Clark
- Harold Barger
- J.L. Heskett
- John D. Black
- John W. Kendrick
- L. D. H. Weld
- Louis P. Bucklin
- Louis P. Bucklin
- Louis P. Bucklin
- Louis P. Bucklin
- Margaret Hall
- Nathanial H. Engle
- Nathanial H. Engle
- Paul D. Converse
- Paul D. Converse
- Paul D. Converse
- Paul M. Mazur
- Paul W. Stewart
- R.R. Giffin
- R.S. Vaile
- Revis Cox
- Revis Cox
- Robert D. Buzzell
- Robert L. Steiner
- Stanley Hollander
- Theodore N. Beckman
- Theodore N. Beckman
- Victor Fuchs
- W.D. Moriarty
- Wendell Smith
- Wilfred Malenbaum
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Full text linkA history of schools of marketing thought
- Author
- Alderson W.
- Alderson W.
- Alderson W.
- Alexander R.S.
- Alexander R.S.
- Arndt J.
- Aspinwall L.
- Aspinwall L.
- Assael H.
- Bagozzi R.P.
- Barger H.
- Bartels R.
- Bartels R.
- Bartos R.
- Beckman T.N.
- Beckman T.N.
- Berry L.L.
- Borden N.H.
- Breyer R.F.
- Breyer R.F.
- Breyer R.F.
- Bucklin L.P.
- Bucklin L.P.
- Butler R.S.
- Carnegie D.
- Cherington P.T.
- Clark F.
- Cohen J.
- Commons J.R.
- Converse P.D.
- Converse P.D.
- Converse P.D.
- Converse P.D.
- Copeland M.T.
- Cox R.
- Culliton J.W.
- D. G.Brian Jones
- Davis K.R.
- Dixon D.F.
- Dixon D.F.
- Duddy E.A.
- Duncan C.S.
- Engel J.F.
- Enis B.M.
- Eric H. Shaw
- Faria A.J.
- Farley J.U.
- Ferrell O.C.
- Fishbein M.
- Fisk G.
- Frank R.E.
- Frey A.W.
- Gilbreth F.B.
- Grether E.T.
- Hagerty J.E.
- Holbrook M.B.
- Hollander S.C.
- Hollander S.C.
- Hollander S.C.
- Holloway R.J.
- Homans G.C.
- Hotchkiss G.B.
- Hotchkiss G.B.
- Howard J.R.
- Howard J.R.
- Hunt S.D.
- Hunt S.D.
- Hunt S.D.
- Hunt S.D.
- Hunt S.D.
- Ivey P.W.
- Jones D.G. B.
- Jones F.
- Judd R.C.
- Kassarjian H.H.
- Kelley E.J.
- Kelley E.J.
- Kotler P.
- Kotler P.
- Kotler P.
- Lazer W.
- Lazo H.
- Levy S.J.
- Lewis E.H.
- Lovelock C.H.
- Mallen B.E.
- Mallen B.E.
- Marburg T.
- Maynard H.H.
- Maynard H.H.
- McCarthy E.J.
- McGarry E.D.
- McInnes W.
- Merriam-Webster
- Nicosia F.M.
- Nystrom P.H.
- Nystrom P.H.
- Parlin C.
- Perreault W.D., Jr.
- Phelps D.M.
- Reilly W.J.
- Revzan D.A.
- Ryan F.W.
- Savitt R.
- Schwartz G.
- Shapiro S.
- Shaw A.W.
- Shaw A.W.
- Shaw A.W.
- Shaw E.H.
- Sheth J.N.
- Sheth J.N.
- Sheth J.N.
- Stern L.
- Taylor F.W.
- Taylor F.W.
- Vaile R.S.
- Von Bertalanffy L.
- Weld L.D.H.
- Weld L.D.H.
- White P.D.
- Witkowski T.H.
- Zaltman G.
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
Full text linkHabit as a central concept in marketing
- Author
- Adams H.F.
- Allen I.R.
- Anshen M.
- Bagozzi R.P.
- Bartels R.
- Bender G.C.
- Boyd A.L.
- Casson H.N.
- Charters W.W.
- Clark F.E.
- Cody S.
- Crossley N.
- DeBower H.F.
- Dewey J.
- Douglas A.W.
- Eaton R.T.
- Ellenberger H.F.
- Farnham D.T.
- Foucault M
- Foucault M
- Foucault M
- Foucault M
- Foucault M.
- Foucault M.
- Foucault M.
- Foucault M.
- Foucault M.
- Foucault M.
- Foucault M.
- Foucault M.
- Fowler N.C.
- Freud S.
- Hess H.W.
- Hotchkin W.R.
- Ivey P.W.
- Ivey P.W.
- Jastrow J
- Jones D.G.B.
- Kelly F.C.
- Kitson H.D.
- Kuna D.P.
- Lewis E. St
- Mahin J.L.
- Manly J.M.
- Mark Tadajewski
- Martin M.
- McDougall W.
- Poffenberger A.T.
- Richardson R.D.
- Rorty J.
- Russell T.H.
- Scott W.D.
- Sheldon A.F.
- Sheldon A.F.
- Sheldon A.F.
- Shibley F.W.
- Shryer W.A.
- Sidis B.
- Starch D.
- Strong E.K.
- Tipper H.
- Vaile R.S.
- Whitehead H.
- Wiley H.W.
- Wilson B.
- Yoell W.A.
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
Full text linkPre-aldersonian antecedents to macromarketing: Insights from the textual literature
- Author
- A.G. Gruchy
- B. Ohlin
- C.F. Phillips
- C.F. Phillips
- D.A. Revzan
- D.A. Revzan
- D.F. Dixon
- E. Penrose
- E.A. Duddy
- E.A. Duddy
- E.G. Nourse
- E.H. Chamberlin
- E.T. Grether
- E.T. Grether
- E.T. Grether
- F.E. Clark
- F.E. Clark
- F.E. Clark
- F.E. Clark
- F.E. Clark
- F.M. Nicosia
- G. Fisk
- G. Schwartz
- H. Barger
- H.B. Vanderblue
- H.H. Maynard
- J. Robinson
- J. T. Adams
- J.M. Clark
- John R. Commons
- L.D.H. Weld
- L.D.H. Weld
- L.D.H. Weld
- L.D.H. Weld
- M. Hall
- M. Lambkin
- M.A. Copeland
- M.T. Copeland
- P. White
- P.D. Converse
- P.D. Converse
- P.D. Converse
- P.D. Converse
- P.L. Bucklin
- P.T. Cherington
- P.W. Ivey
- R. Bartels
- R. Bartels
- R. Cox
- R. Cox
- R.F. Breyer
- R.F. Breyer
- R.S. Vaile
- Ronald Savitt
- S.D. Hunt
- S.D. Hunt
- T. Parsons
- T.A. Klein
- T.S. Kuhn
- W. Alderson
- W. Alderson
- W. Alderson
- W. Alderson
- W. Alderson
- W.D. Moriarity
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Full text linkScholarly Research in Marketing: Exploring the “4 Eras” of Thought Development
- Author
- AACSB
- Aaker David A.
- Alderson Wroe
- Alderson Wroe
- Alderson Wroe
- Alderson Wroe
- Alexander R.S.
- Allen Frederick Lewis
- AMA Task Force
- Anderson Paul F.
- Andreasen Alan R.
- Andreasen Alan R.
- Andreasen Alan R.
- Appelbaum William
- Appelbaum William
- Bader Louis
- Bain Joe S.
- Bartels Robert
- Bartels Robert
- Bartels Robert
- Bass Frank M.
- Bass Frank M.
- Belk Russell W.
- Bloom Paul N.
- Bloom Paul N.
- Bloom Paul N.
- Borden Neil H.
- Borden Neil H.
- Breyer Ralph F.
- Brown William F.
- Brown William F.
- Buehler Alfred G.
- Butler Ralph W.
- Buzzell Robert D.
- Cassady Ralph
- Cassady Ralph
- Cassady Ralph
- Cherington Paul T.
- Clark Fred E.
- Clark Lincoln H.
- Cohen Joel B.
- Cohen Lizabeth
- Converse Paul D.
- Converse Paul D.
- Copeland Morris A.
- Cox Reavis
- Cross Gary
- Day George S.
- Derber Milton
- Desmond Kevin
- Dickson Peter R.
- Dixon Donald F.
- Drury James Child
- Duddy Edward A.
- Engel James F.
- Engel James F.
- Engle N.H.
- Engle N.H.
- Fisk George
- Frank Ronald E.
- Gardner Burleigh B.
- Gordon Robert
- Grether E.T.
- Grether E.T.
- Grether E.T.
- Grether E.T.
- Grether E.T.
- Grether E.T.
- Greyser Stephen A.
- Greyser Stephen A.
- Gundlach Gregory T.
- Hahn L. Albert
- Holbrook Morris B.
- Hollander Stanley
- Hollander Stanley
- Holt Budd A.
- Howard John A.
- Howard John A.
- Howard William H.
- Hunt Shelby D.
- Hunt Shelby D.
- Hunt Shelby D.
- Hunt Shelby D.
- Ivey Paul Wesley
- Jones D.G. Brian
- Kardes Frank R.
- Kassarjian Harold H.
- Kassarjian Harold H.
- Kelley Eugene J.
- Kerin Roger A.
- Kernan Jerome B.
- Kernan Jerome B.
- Kinnear Thomas C.
- Kinnear Thomas C.
- Kotler Philip
- Kotler Philip
- Kotler Philip
- Kotler Philip
- Kotler Philip
- Kotler Philip
- Kotler Philip
- Lampman Robert J.
- Lavidge Robert J.
- Lebergott Stanley
- Lehmann Donald R.
- Levitt Theodore
- Lichtenthal J. David
- Little John D.C.
- Luck David J.
- Mayer Robert N.
- Maynard Harold H.
- Maynes E. Scott
- Mazis Michael B.
- Mazis Michael B.
- McCarthy E. Jerome
- McKitterick John B.
- McNair Malcolm P.
- Mench John
- Montgomery D.E.
- Montgomery David B.
- Moriarity W.D.
- Morrison Donald G.
- Murphy Patrick E.
- Murphy Patrick E.
- Myers John G.
- Nance J.J.
- Nason Robert W.
- Nystrom Paul N.
- Payne Happer
- Peter J. Paul
- Peter J. Paul
- Phillips Charles F.
- Reibstein David
- Schlossman S.
- Schmotter James
- Severa R.M.
- Shaw Arch W.
- Smith Wendell
- Steckel Joel H.
- Stern Louis W.
- Straus Percy S.
- Taylor Malcolm D.
- Tousley Rayburn D.
- Vaile Roland S.
- Vance Lawrence L.
- Vaughan Floyd L.
- Watson Alfred N.
- Webster Frederick E.
- Weitz Barton A.
- Weld Louis D.H.
- Weld Louis D.H.
- Wells William D.
- White Percival
- Wilkie William L.
- Wilkie William L.
- Wilkie William L.
- Wilkie William L.
- Witkowski Terrence H.
- Wittausch William
- Wittink Dick R.
- Zaltman Gerald
- Zinkhan George M.
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
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