2 research outputs found
A SWOT Analysis of Indigenous Language Use in Agricultural Radio Programming in Nigeria
This chapter investigates the strengths, weaknesses, opportunities, and threats of indigenous
language use in agricultural radio programming in Nigeria within the theoretical frame of
diffusion of innovations as well as the theory of planned behaviour. This discourse affirms
existing assertions that using indigenous languages in agricultural radio programming can
guarantee farmers' access to information on issues of agro materials, utility applications, support
accessories, funding, technology, conservation, marketing, and pedagogy. The study concludes
that indigenous language use in agricultural radio programming engages agricultural programme
producers and farmers through their opinion leaders. It recommends that the use of indigenous
languages in agricultural radio programming in Nigeria should continue. However, the country's
agro policy should protect all farmers irrespective of cultural or ethnic divides; and specifically
cater to the needs of minority ethnic groups of farmer