Designing short-term, faculty-led study abroad programs: A value co-creation framework

Study abroad education has become an increasingly important educational program for teaching global learning and intercultural competence, maturity, and sensitivity of students. However, tuition costs of study abroad tours can be daunting. Thus, the question arises how value can be defined and, more importantly, how value is created. This chapter adopts the lens of service-dominant logic (SDL) and value co-creation to suggest that students should be engaged as an active co-creator of their study abroad experience. Based on focus groups and an analysis of student reflection papers, this chapter proposes that the value process of short-term, faculty-led study abroad tours consists of three stages: (1) value proposition and potential; (2) resource integration and value co-creation, and; (3) assessment of value realization. The framework provides faculty with a way to understand, adapt, and manage the resource integration and influence students' perceptions of their study abroad experience