Foreign direct investment in the health care sector and most-favoured locations in developing countries

FDI, Globalization, Governance, F2, I11,

Information sources used by older adults for decision making about tourism and travel destinations

Over the past decade, the older market has emerged as an extremely important one because of its increased purchasing power for most consumer goods and services. The tourism and leisure industry is also targeting people aged 65 years and older, because many possess a relatively large share of discretionary money that they want to spend on travel. This has resulted in increasing attention by the mass media and the advertising industry in particular. This paper discusses the main types of information sources that are used by older adults when they make decisions about tourist and travel destinations, and particularly focuses on the importance of word-of-mouth sources and personal experiences. It also explores the influence of the mass media on trip decision making of older adults, and discusses the importance of brochures, magazines and television as information sources for older adults. Finally, it critiques the lack of senior models in advertising campaigns for travel products that are aimed at the older market

Consumer Ethnocentrism, Country Image and Local Brand Preference: The Case of the Colombian Textile, Apparel and Leather Industry

The present article shows the relation that Colombian consumer ethnocentrism has with country image and local brand preference in the textile, apparel and leather industry and it infers the possible implications this relation has when planning marketing strategies for the Colombian market in such industry. This study follows an interpretative approach which included a survey of Colombian consumers in Antioquia. Results show that (i) gender and age are not determinants of ethnocentric consumer tendencies, (ii) the less income a Colombian person has, the more ethnocentric he/she is, (iii) consumer ethnocentrism does not have a universal pattern but varies from country to country, (iv) the more educated a Colombian person is, the less ethnocentric he/she is, (v) the developed or developing condition of the countries where the consumer is from, is not a determining factor to conclude whether or not a consumer has a tendency towards ethnocentric behaviour patterns and (vi) if a person has a positive image of his/her own country, he/she is likely to develop ethnocentric behaviour patterns. This article contributes to filling the gap in the literature since it shows that ethnocentrism is positively related to preferences for local brands in Colombia. © 2017, © 2017 International Management Institute, New Delhi