How Multicultural In-store Music Promoting Ethnic Products can help integrate a pluralistic society

Affirmative actions by the government, media and institutions that give new settlers in Australia greater “face” time in daily proceedings, would help facilitate the integration of a pluralistic society. Retail institutions are particularly well placed to influence the acculturation of new Australians, because in the pursuit of their buying protocol, the more recent arrivals encounter retail experiences that often instruct them on their modus vivendi in their adopted country. As there is no better evidence of Australia’s acceptance of diverse cultural traditions than a demonstrated consumption to the food and drink of others’ cultures, retailers can play a major role in encouraging the dominant community (Anglo-Celtic) to patronize multicultural products. A useful way to help achieve this objective is for stores to play music of a certain culture when promoting specific items of that culture; this study demonstrates that the odds of buying ethnic products when a shopper has listened to multicultural music are more than three times that of a shopper who has never listened to multicultural musi

Hydrological and geochemical characteristics of the Jamari and Jiparana river basins (Rondonia, Brazil)

The authors investigate the hydrological and geochemical characteristics of the Jamari (30430 km 2) and Jiparana (60350 km 2) river basins (Amazonia), during the period 1978-1984. A spectral analysis of Fourier is applied to time series of mean monthly river discharges, in order to assess the contribution (7 to 8%) of the surface runoff to the total river flow. The mean annual runoff coefficient calculated for the Jiparana river basin (36%), is higher than for the Jamari (32%), and this coefficient increases during the study period, only for the Jiparana. The total specific suspended sediment discharge calculated for both rivers shows the same value 13 t/km2/y, and the estimated suspended sediment concentration in the surface runoff is slightly superior for the Jiparana river (0.3 g/ 1) than for the Jamari one (0.2 g/l). The river suspended sediments are mainly composed of kaolinite, quartz and feldspar, but the Jiparana is more enriched in quartz. For both rivers, the dominant clay mineral is the kaolinite which is in agreement with the rock weathering type determined for both basins using the Tardy's weathering index: the monosiallitisation. The total chemical erosion rate calculated after correction for the atmospheric inputs (ions and CO2), is higher for the Jiparana (10.11 t/km2/ y) than for the Jamari river basin (7.75 t/km2/ y). These values are lower than the mechanicald enudation rate calculated previously for both river basins