47 research outputs found
How Multicultural In-store Music Promoting Ethnic Products can help integrate a pluralistic society
Affirmative actions by the government, media and institutions that give new settlers in
Australia greater “face” time in daily proceedings, would help facilitate the integration of a
pluralistic society. Retail institutions are particularly well placed to influence the
acculturation of new Australians, because in the pursuit of their buying protocol, the more
recent arrivals encounter retail experiences that often instruct them on their modus vivendi
in their adopted country.
As there is no better evidence of Australia’s acceptance of diverse cultural traditions
than a demonstrated consumption to the food and drink of others’ cultures, retailers can
play a major role in encouraging the dominant community (Anglo-Celtic) to patronize
multicultural products. A useful way to help achieve this objective is for stores to play
music of a certain culture when promoting specific items of that culture; this study
demonstrates that the odds of buying ethnic products when a shopper has listened to
multicultural music are more than three times that of a shopper who has never listened to
multicultural musi
The development of sediment threshold curves for unusual environments (Mars) and for inadequately studied materials (foram sands)
L'influence de l'âge perçu du modèle inclus dans une annonce sur l'efficacité publicitaire
Relationships between sand input from rivers and the composition of sands from the beaches of Southern California*
Calcium and magnesium carbonate concentrations in different growth regions of gorgonians
Hydrological and geochemical characteristics of the Jamari and Jiparana river basins (Rondonia, Brazil)
The authors investigate the hydrological and geochemical characteristics of the Jamari
(30430 km 2) and Jiparana (60350 km 2) river basins (Amazonia), during the period 1978-1984. A
spectral analysis of Fourier is applied to time series of mean monthly river discharges, in order to assess
the contribution (7 to 8%) of the surface runoff to the total river flow. The mean annual runoff
coefficient calculated for the Jiparana river basin (36%), is higher than for the Jamari (32%), and this
coefficient increases during the study period, only for the Jiparana. The total specific suspended
sediment discharge calculated for both rivers shows the same value 13 t/km2/y, and the estimated
suspended sediment concentration in the surface runoff is slightly superior for the Jiparana river (0.3 g/
1) than for the Jamari one (0.2 g/l). The river suspended sediments are mainly composed of kaolinite,
quartz and feldspar, but the Jiparana is more enriched in quartz. For both rivers, the dominant clay
mineral is the kaolinite which is in agreement with the rock weathering type determined for both basins
using the Tardy's weathering index: the monosiallitisation. The total chemical erosion rate calculated
after correction for the atmospheric inputs (ions and CO2), is higher for the Jiparana (10.11 t/km2/ y)
than for the Jamari river basin (7.75 t/km2/ y). These values are lower than the mechanicald enudation
rate calculated previously for both river basins