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30 research outputs found

Performance Improvement in Cloud Based Supply Chains

Author: A.Rakickas
F.Soliman
R. T.Rust
S.Chopra
Publication venue: 'IGI Global'
Publication date: 01/01/2015
Field of study

Performance Improvement in Cloud Based Supply Chains

Author: A.Rakickas
F.Soliman
R. T.Rust
S.Chopra
Publication venue: 'IGI Global'
Publication date: 01/01/2020
Field of study

The Use of Big Data in Marketing Analytics

Author: A.Oguntimilehin
D.Chaffey
G.Elia
P. R.Smith
R. T.Rust
Publication venue: 'IGI Global'
Publication date: 01/01/2021
Field of study

The AHP Method for the Evaluation and Selection of Complementary Products

Author: E.Adamcsek
N.Kasperczyk
N.Thai-Nghe
R. T.Rust
Publication venue: 'IGI Global'
Publication date
Field of study

Customer Lifetime Value

Author: C. J.Cheng
J.Karvanen
M. M.Nadeem
P. E.Pfeifer
P.Kotler
R. T.Rust
S. S.Singh
Publication venue: 'IGI Global'
Publication date: 01/01/2019
Field of study

Analysing the Intellectual Structure of E-Service Research

Author: A.Bhattacherjee
A.Prichard
A.Scupola
C. F.Hofacker
C.Lovelock
D. W.Straub
D.Feeny
E.Garfield
M. C.Lacity
M. C.Lacity
N.Venkatraman
P.Luarn
R. T.Rust
R. T.Rust
S.Devaraj
S.Wahab
W. H.Delone
Publication venue: 'IGI Global'
Publication date
Field of study

Service Convenience, Trust and Exchange Relationship in Electronic Mediated Environment (EME)

Author: B. M.Byrne
B.Goldberg
D. D.Parker
D.Gefen
D.Gefen
D.Gefen
J. B.Baty
J. P.Shim
J.Nunnally
K.Seiders
L.Yale
L.Zhou
M. T.Copeland
M.Etgar
N.Hynes
P. A.Pavlou
P. J.Hu
R. M.Kanter
R. T.Rust
R. T.Rust
R. T.Rust
R.Oliver
S. W.Brown
S.Macneil
T.Abe
V. A.Zeithaml
W. W.Chin
Y.Lu
Publication venue: 'IGI Global'
Publication date
Field of study

Marketing in an Interactive World

Author: A.Ayanso
B.Solis
C. M.Ford
C. M.Riding
D.Stewart
J.Ahren
J.Sessler
L. D.Hollebeek
M. E.Bouton
R. C.Bogdan
R. E.Boyatzis
R. T.Rust
S.Sasser
Publication venue: 'IGI Global'
Publication date: 01/01/2014
Field of study

The Antecedents and Consequence of Customer Relationship Management Performance

Author: A.Floh
F. D.Davis
J. F.Hair
J. L.Nunnally
J.Griffin
M.Fishbein
R. C.Blattberg
R. G.Netemeyer
R. T.Rust
U.Sekaran
Publication venue: 'IGI Global'
Publication date
Field of study

Marketing in an Interactive World

Author: A.Ayanso
B.Solis
C. M.Ford
C. M.Riding
D.Stewart
J.Ahren
J.Sessler
L. D.Hollebeek
M. E.Bouton
R. C.Bogdan
R. E.Boyatzis
R. T.Rust
S.Sasser
Publication venue: 'IGI Global'
Publication date: 01/01/2016
Field of study

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