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8 research outputs found
An Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising
Author
A.Mehta
A.Muk
+28 more
B.Mittal
C.Maneesoonthorn
F.Sultan
G. W.Bock
H. H.Bauer
H. K.Chowdhury
H. K.Suher
H.Bamoriya
H.Bamoriya
I. L.Hu
J. F.Hair
J.Tahtinen
L. K.Brackett
L.Radder
M. M.Tsang
M.Fishbein
M.Hanley
M.Hanley
M.Leppäniemi
M.Leppäniemi
P. W.Miniard
R. H.Ducoffe
R. J.Lutz
R. J.Lutz
R.Vatanparast
S.Shavitt
T.Daugherty
Y.Jay
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
Acceptance of Branded Video Games (Advergames)
Author
C.Allen
E.Rogers
+14 more
G.Hofstede
H.Fattah
I.Ajzen
J.Etteman
L. J.Shrum
L. P.Schneider
L.Festinger
M. R.Nelson
M.Limayem
N.Lazzaro
P.Harris
R. J.Lutz
S. A.McKechnie
S.Jones
Publication venue
'IGI Global'
Publication date
01/01/2015
Field of study
No full text
Crossref
Does Anybody Read SMS-Advertising?
Author
A.Taylor
C. H.Cho
+16 more
C.Obermiller
D. D.Muehling
D.Drossos
E.Zanot
G. R.Milne
H.Li
L.Ha
M. M.Tsang
M.Merisavo
P. S.Speck
R. J.Lutz
R.Ling
S. F.Lee
S. J.Barnes
W.Stephenson
W.Stephenson
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
The Satisfaction of Saudi Customers Toward Mobile Banking in Saudi Arabia and the United Kingdom
Author
A.Bryman
A.Field
+16 more
A.Field
B.Williams
D. C.Montgomery
D. M.Mertens
D. R.Anderson
G.Adams
G.Khatwani
I. M.Al-Jabri
J. C.Nunnally
J.Pallant
M. E.Agwu
M.Khan
R. J.Lutz
R. S.Vaidya
W. H.DeLone
Y. Y.Yuen
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
Viral Advertising and the Implications of Social Media
Author
B.Morrissey
C. B.Welker
+19 more
C.Thompson
G. J.Tellis
G.Solman
G.Solman
H. M.Fattah
J. E.Phelps
J.Kirby
J.Scott
J.Tsai
K.Stanbouli
L.Porter
M.Rechtin
P. R.Datta
R. J.Lutz
R.Borroff
S.Anderson
T. L.Tuten
T.Shukla
T.Wasserman
Publication venue
'IGI Global'
Publication date
01/01/2014
Field of study
No full text
Crossref
From Consumers to Producers
Author
A.Klaassen
B. B.Stern
+21 more
B.Lafferty
C. P.Puto
C.-H.Cho
D. E.Schultz
D. H.Schmalensee
D. K.Perry
D.McQuail
E. W.Austin
H. A.Laskey
H. A.Laskey
H. D.Lasswell
H.Ko
M. G.Weinberger
M.Ray
R. E.Petty
R. J.Lutz
R.Ohanian
T. A.Shimp
T.Duncan
Y.Chang
Y.Liu
Publication venue
'IGI Global'
Publication date
01/01/2011
Field of study
No full text
Crossref
Unveiling Culturally Diverse Markets
Author
A.Mehta
A.Quart
+31 more
D. A.Petrovici
D.Ho
E.Hall
F.Trompenaars
F.Zandpour
H. C.Triandis
H. C.Triandis
H. W.Berkman
H.Johnstone
J. A.McCarty
J.Koeman
L. F.Alwitt
L.d'Haenens
M.Hui
M.Rokeach
P.Kotler
R. D.Blackwell
R. J.House
R. J.Lutz
R.Bartos
R.Bauer
R.Romer
S. H.Schwartz
S. H.Schwartz
S.Beugelsdijk
S.Schwartz
S.Shavitt
T.Nabben
W. B.Gudykunst
W. B.Gudykunst
W.de Jong
Publication venue
'IGI Global'
Publication date
01/01/2015
Field of study
No full text
Crossref
Types of Terrorism
Author
A. H.Cordesman
A.Meltzer
+27 more
B.Hoffman
C.Blake
G.Martin
G.Nonneman
I.Lesser
J. B.Tucker
J. R.White
J.Lutz
J.Stern
L. E.Likar
L.Pellicani
M. M.Nia
M.Juergensmeyer
P. C.Sederberg
P. P.Purpura
P.Iadicola
P.Neumann
P.Wilkinson
R. E.Rubenstein
R.Ehrenfeld
S. E.Barkan
S. M.Katz
S. P.Huntington
S. V.Marsden
S.Sheehan
T. R.Mockaitis
W.Laqueur
Publication venue
'IGI Global'
Publication date
01/01/2014
Field of study
No full text
Crossref
No full text
