Political parties, motivated reasoning and issue framing effects

Issue framing is one of the most important means of elite influence on public opinion. However, we know almost nothing about how citizens respond to frames in what is possibly the most common situation in politics: when frames are sponsored by political parties. Linking theory on motivated reasoning with framing research, we argue not only that citizens should be more likely to follow a frame if it is promoted by "their" party; we expect such biases to be more pronounced on issues at the center of party conflicts and among the more politically aware. Two experiments embedded in a nationally representative survey support these arguments. Our findings revise current knowledge on framing, parties, and public opinion

Issue importance as a moderator of framing effects

A growing amount of research is devoted to the question of which individual and contextual variables enhance, limit, or obliterate news framing effects. However, the fundamental question whether framing effects vary depending on the issue at stake has not been addressed. Based on two experimental studies (total N = 1,821), this article investigates the extent to which framing effects differ in magnitude as well as process, depending on how important an issue is. The studies show that a high-importance issue yields no effects and a low-importance issue large effects. This moderating function of issue importance operates both at the contextual and at the individual levels. The implications for future framing effects research are discussed