Challenges in participant recruitment and data collection: A multi-national perspective

With the rapid evolution of digital advertising, social media, and online research tools, our world continues to shrink. As academics and researchers, we explore phenomena that cross national borders. But the intellectual questions we seek to answer bring their own set of practical challenges, some new and some variations on an old theme. In this new environment, we can no longer rely on student samples, or even single country non-student convenience samples. In this special session, researchers from several countries shared their experiences and provided suggestions for planning and implementing effective research that spans the globe. The extensive international experience of the panelists allowed provision of practical tips to increase chances for success in multi-national research. Some of the specific areas that were discussed included: - Dealing with one or more ethical review boards, or having no institutional review board process at all - Recruiting student & non-student samples in different environments - Different approaches to participant incentives across cultures - Managing differing participant expectations, including language considerations - Timing considerations for research plans and proposals The interactive panel discussion provided the opportunity to attendees to learn from past mistakes and current successes, along with offering a forum to help initiate discussions between potential cross-national collaborators

Saw it on Facebook, drank it at the bar! Effects of exposure to Facebook alcohol ads on alcohol-related behaviors.

Using a 2 (beverage: beer versus water) × 2 (brand familiarity: familiar versus unfamiliar) × 3 (message repetition) mixed factorial experiment, this study investigated the effects of exposure to Facebook alcohol advertisements on intentions to consume alcohol and alcohol-related behaviors (gift card choice: bar versus coffee shop). Participants (N = 121) were exposed to Facebook ads for familiar or unfamiliar beer or water brands. Participants were more likely to select a bar than a coffee shop gift card upon exposure to beer versus water ads, which was moderated by brand familiarity and risky alcohol use (Alcohol Use Disorders Identification Test [AUDIT]). In addition, participants’ expression of intentions to consume alcohol was conditional to AUDIT and brand familiarity. Findings are discussed within the framework of the mere exposure and priming effects. The policy implications of social media advertising of alcohol are discussed

Challenges in participant recruitment and data collection: \ud A multi-national perspective

With the rapid evolution of digital advertising, social media, and online research tools, our world continues to shrink. As academics and researchers, we explore phenomena that cross national borders. But the intellectual questions we seek to answer bring their own set of practical challenges, some new and some variations on an old theme. In this new environment, we can no longer rely on student samples, or even single country non-student convenience samples. In this special session, researchers from several countries shared their experiences and provided suggestions for planning and implementing effective research that spans the globe. \ud \ud The extensive international experience of the panelists allowed provision of practical tips to increase chances for success in multi-national research. Some of the specific areas that were discussed included: \ud \ud - Dealing with one or more ethical review boards, or having no institutional review board process at all\ud \ud - Recruiting student & non-student samples in different environments\ud \ud - Different approaches to participant incentives across cultures\ud \ud - Managing differing participant expectations, including language considerations\ud \ud - Timing considerations for research plans and proposals\ud \ud The interactive panel discussion provided the opportunity to attendees to learn from past mistakes and current successes, along with offering a forum to help initiate discussions between potential cross-national collaborators