The Impact of E-commerce on Organizational Performance: Applied study in Jordanian Insurance Companies

This study aim to investigate the concept of E-commerce and organizational performance, and examine the impact of E-commerce on organizational performance in Jordanian insurance companies, The population of the study includes all insurance companies in Jordan, a sample of (100) accountant based on (8) branches of insurance companies in Amman city was selected randomly for the purpose of this study. The study instrument is the questionnaire. The study found that there are positive attitudes towards E-commerce because their mean are greater than the standard mean. The study also rejects hypotheses: Ho: There is no statistical significant relationship between E-commerce and organizational performance in Jordanian insurance companies. The study recommended that insurance companies should improve their company's computer and information needs in order to use E-commerce, and insurance companies should increase their attention for application of E-commerce. Keywords: E-commerce, Performance, insurance compan

The Impact of Social Media Marketing on the Success of Small-Sized Enterprises in Jordan

The present study aimed to explore the impact of using social media as marketing tool on the success of small-sized enterprises in Jordan. The study’s population consists from all the owners of small restaurants located in Jordan, Amman. As for the sample, it consists of (100) owners who are selected from the population. The questionnaire sheds a light on (e-infrastructure, having a social media page, and human resources).It was found that the owners of small restaurants in Jordan have positive attitudes towards using social media as a marketing tool.  It was found that using social media as a marketing tool has a statistically significant impact on the success of small-sized enterprises in Jordan. It was found that having a social media page has a statistically significant impact on the success of small-sized enterprises. It was found that e-infrastructure and human resources don’t have any statistically significant impact on the success of small-sized enterprises. The researcher recommends developing the e-infrastructure in Jordan. Keywords: E-Marketing, Social Networks, Small-sized enterprises DOI: 10.7176/IKM/9-6-03 Publication date:June 30th 201