ANALYSIS OF E-MARKETING, SOCIAL MEDIA MARKETING, AND E-WOM ON CONSUMER PURCHASE DECISIONS

The purpose of this study is to examine the effect of E-marketing and social media marketing toward consumer purchase decisions during the post Covid-19 pandemic with E-WOM as the mediating variable. The sample in this study were 238 respondents who shopped online at Ecommerce during the post Covid-19 pandemic. The sampling technique used of the reserach was non probability sampling through purposive sampling technique. Technique of data analysis was using SmartPLS. The results of the study show that the direct effect of social media marketing on purchase decisions is not significant, the direct effect of social media marketing on E-WOM is positive and significant. The direct effect of E-marketing on purchase decisions has a positive and significant effect, the direct effect of E-marketing on E-WOM has a positive and significant effect. The direct effect of                 E-WOM on purchase decisions is positive and significant. The effect of social media marketing and E-marketing through E-WOM is not significant for consumer purchase decisions during the post Covid-19 pandemic. It can be said that the consumer purchasing decisions during the post Covid-19 pandemic are influenced by E-marketing, social media marketing, and E-WOM

Analysis of E-Marketing, Social Media Marketing, and E-Wom on Consumer Purchase Decisions in E-Commerce in Indonesia Post Pandemi Covid-19

The purpose of this study is to examine the effect of E-marketing and social media marketing toward consumer purchase decisions during the post Covid-19 pandemic with E-WOM as the mediating variable. The sample in this study were 238 respondents who shopped online at Ecommerce during the post Covid-19 pandemic. The sampling technique used of the reserach was non probability sampling through purposive sampling technique. Technique of data analysis was using SmartPLS. The results of the study show that the direct effect of social media marketing on purchase decisions is not significant, the direct effect of social media marketing on E-WOM is positive and significant. The direct effect of E-marketing on purchase decisions has a positive and significant effect, the direct effect of E-marketing on E-WOM has a positive and significant effect. The direct effect of E-WOM on purchase decisions is positive and significant. The effect of social media marketing and E-marketing through E-WOM is not significant for consumer purchase decisions during the post Covid-19 pandemic. It can be said that the consumer purchasing decisions during the post Covid-19 pandemic are influenced by E-marketing, social media marketing, and E-WOM

Preliminary assessment of cephalopharyngeal skeleton length and body length of Hemipyrellia ligurriens (Wiedemann) (Diptera: Calliphoridae) larvae as potential parameters to estimate minimum post mortem interval

Abstract Entomological evidence can be utilized in forensic investigation to estimate the elapsed time after death or minimum post mortem interval estimation (PMImin). This estimation is based on the age of dipterous specimens feeding on decomposing human tissues, which commonly refers to their larval body length. The objective of this research was to look for alternatives to larval body length which could be impaired by specimen handling and subsequently causing inaccuracy in PMImin estimation. In this research, development of forensic blow fly, Hemipyrellia ligurriens (Wiedemann) (Diptera: Calliphoridae), based on larval cephalopharyngeal skeleton length, was described for the first time. Development of H. ligurriens was represented by body length and cephalopharyngeal skeleton consisting anterodorsal process to dorsal cornu (ADP-DC), anterodorsal process to ventral cornu (ADP-VC) and dorsal cornu to ventral cornu (DC-VC). The cephalopharyngeal skeletons proportionally developed with larval body development, but periods of plateau existed between 0 and 10 h and 24–30 h, suggesting ecdysis periods of larvae. Data measurements were more consistent in cephalopharyngeal skeleton length than in larval body length, and there were strong positive significant correlations, r > 0.85 (p < 0.05). These findings warranted further investigations to examine cephalopharyngeal skeleton as an alternative growth parameter to larval body length