Toward Enhancing the Quality and Quantity of Marketing Majors

This article reports the findings of a survey of undergraduate students designed to examine the key factors involved in selecting a marketing major. A discussion follows, dealing with the initiatives undertaken by marketing departments at various universities in an attempt to enhance the quality and quantity of marketing majors.Statistics Working Papers Serie

Consumer Protection Laws: Violator Detection and Enforcement Strategy

A methodology is proposed for both the assessment and enforcement of consumer protection laws and regulations. An assessment model is presented to determine the effect of a law (e.g., violation rate, characteristics and/or profile of violators) and then a cost efficient law enforcement strategy is described that is aimed at the violator population identified by the assessment model. This methodology consists of a short enforcement campaign, directed mainly against the violators, and is then followed by an inexpensive maintenance program. Data for the assessment model are collected based upon an interrupted stratified time series design where the stratification scheme is selected by satisfying a minimum variance criterion. The stratification rule may vary so that a dynamic representation of the changing characteristics of the violator population is obtained.log linear models, control theory application, law enforcement strategies, consumer protection