OPTIMASI E-COMMERCE DAN KUALITAS KULINER UNTUK MENDUKUNG KUBE INDUSTRI KECIL SEWAJAN KOTA PADANG

kelompok Usaha Bersama atau yang biasa disebut dengan adalah salah satu bentuk produktif pengusaha dalam sektor kuliner yang dapat meningkatkan usaha secara bersama-sama baik dari segi ilmu atau kualitas produksi kuliner nantinya. Pada pengabdian masyarakat ini di mana dilakukan pada KUBE SEWAJAN kota Padang. Di mana SEWAJAN kota Padang dipilih karena melihat eksistensinya yang kreatif dan mampu memperluas akses pasar mereka. Pada pengabdian ini kita tim PKM melakukan transfer ilmu melalui pelatihan E-Commerce untuk KUBE serta melihat dan memberikan pengetahuan kepada KUBE SEWAJAN dalam proses pemasaran dan produksi kulinernya. Bagaimana KUBE dapat melakukan bazar. Serta KUBE ini juga mendapatkan dukungan yang lebih baik dari pemerintah nantinya. Oleh karena itu dengan adanya KUBE dapat membentuk usaha kuliner mampu berkembang dan mempertahankan usahanya pada era perekonomian yang cepat berkembang dan berubah saat sekarang ini

EKOSISTEM KEWIRAUSAHAAN DALAM MEMBANGUN MINDSET KEWIRAUSHAAN DI ERA DIGITAL PADA MAHASISWA POLITEKNIK POS INDONESIA

Program Penguatan Ekosistem Kewirausahaan di kampus vokasi  merancang program dan aktivitas kewirausahaan yang komprehensif, terstruktur, dan terintegrasi dengan pembelajaran sehingga dapat menumbuhkan minat dan keinginan dari mahasiswa menjadi seorang wirausahawan Sebagai insan vokasi yang kreatif dan adaptif, tantangan di Era Digital merupakan peluang yang bisa dijadikan titik tolak bagi lulusan vokasi untuk melakukan perubahaan dimana diharapkan lulusan memiliki mindset tidak hanya sebagai intrapreneur tapi juga menjadi seorang entrepeneur. Tujuan program penguatan ekosistem kewirausahaan perguruan tinggi vokasi dapat menyiapkan calon tenant sebagai generasi muda mandiri yang disiapkan sikap mental dan pola pikirnya untuk diarahkan memiliki kemampuan mengkolaborasi kompetensi kewirausahaan dengan kompetensi dan wawasan ICT (Information, Communication, Technology). Hasil kegiatan ini adalah terjadi perubahan mindset, yaitu menghasilkan tenant yang yang memiliki kemampuan wirausaha dan berwawasan ICT. Dari kegiatan ini juga diharapkan kampus bisa meningkatkan lulusannya menjadi seorang entrepreneur

Social Entrepreneurship and Creativity: Building an Innovation Ecosystem for Solving Social and Environmental Issues

Social and environmental issues are increasingly pressing to be addressed in this modern era. Social entrepreneurship has emerged as a promising solution in tackling these social and environmental challenges. This research aims to delve into the relationship between creativity and social entrepreneurship, and how creativity can be a primary driver in generating innovative solutions to social and environmental problems. This research employs a qualitative approach with descriptive and narrative analysis through literature review. Data were obtained from Google Scholar sources spanning from 2020 to 2023. The study findings indicate that social entrepreneurship and creativity are two concepts with great potential to transform paradigms in developing innovation ecosystems aimed at solving social and environmental issues. Both bring forth the notion that business can not only be a tool for seeking profit but also a means to create positive change in society and the surrounding environment. Social entrepreneurship involves business efforts aimed at addressing social and environmental issues with innovative and sustainable approaches. This differs from conventional businesses that primarily focus on profitability. Social entrepreneurship encourages entrepreneurs to consider the social and environmental impact of their business activities and seek sustainable solutions to the problems faced by society. On the other hand, creativity becomes key in building an effective innovation ecosystem for solving social and environmental problems

Creativity: How to Develop an Entrepreneurial Attitude of Creativity

Entrepreneurs must have an independent spirit. But that is not enough, entrepreneurs must be equipped with an attitude of high creativity so that the business they build has the potential to become great. This research aims to provide information related to various ways to develop entrepreneurial creativity. This research includes library research, because the research was conducted to search, analyze, make interpretations and generalizations from the facts of the results of thoughts and ideas written by experts in entrepreneurship and entrepreneurship. This research is descriptive qualitative with a secondary data analysis approach. The results of this study explain that there are various important ways that entrepreneurs can implement in order to create an attitude of creativity, one of which is by enriching literacy. Someone who is equipped with extensive knowledge is sure to have high creativity. The results of this study are expected to be a source of reference for anyone with an interest in aspects of entrepreneurship and creativity

Analysis of Education for Socialization and Understanding of Accounting Science in Business Development of Micro, Small and Medium Enterprises in Medan City

The purpose of this research is to analyze of education for socialization and understanding of accounting science in business development of Micro, Small, and Medium Enterprises in Medan City. The object of research at Micro, Small, and Medium Enterprises in Medan City. Population in this study are 8,212 Entrepreneurs of Micro, Small, and Medium Enterprises in 2022 in Medan City. Using the slovin formula, the research sample are 100 Entrepreneurs of Micro, Small, and Medium Enterprises in Medan City. The method of data analysis in this study used multiple linear regression using partial test (t). The results of the study show that socialization has a significant effect on business development of Micro, Small, and Medium Enterprises in Medan City. Understanding of accounting science has a significant effect on business development of Micro, Small, and Medium Enterprises in Medan City

Small Business Enterprise Kosmetik MS Glow : Customer Bonding Terhadap Loyalitas Pelanggan

Penelitian ini bertujuan untuk menginvestigasi dampak customer bonding terhadap loyalitas pelanggan produk kosmetik MS Glow di UMKM Pusat Majalaya. Penelitian dilakukan dengan menggunakan metode kuantitatif melalui survei dengan 150 responden yang merupakan konsumen produk MS Glow di wilayah tersebut. Hasil penelitian menunjukkan bahwa customer bonding memiliki pengaruh positif yang signifikan terhadap loyalitas pelanggan, dengan korelasi yang kuat antara kedua variabel tersebut. Ini mengindikasikan bahwa pelaku UMKM dapat meningkatkan loyalitas pelanggan mereka dengan memperkuat faktor customer bonding dalam hubungan dengan konsumen

Un análisis cuantitativo de la gestión de la cartera de gobierno para la innovación de productos en sistemas de gestión de la organización

This paper presents a quantitative analysis of portfolio governance management for product innovation in organization management systems. With only access to certain resources in a competitive environment to manage several projects, many organizations are using project portfolio management these days.  To improve the results there is a need to implement the strategies, as the limited success of existing techniques. With the use of a limited number of resources using this approach, multiple projects can manage in a better way. It can be successful by using portfolio governance management. There is a need to understand the governance of the organization when it is applied to programs, portfolios, and projects before achieving the objective of organizational strategy. In the strategic initiative and success of portfolios, the governance management plan is considered as a major factor. En este documento se presenta un análisis cuantitativo de la gestión de la gobernanza de la cartera para la innovación de productos en los sistemas de gestión de las organizaciones. Al tener acceso únicamente a ciertos recursos en un entorno competitivo para gestionar varios proyectos, muchas organizaciones están utilizando la gestión de la cartera de proyectos en la actualidad.  Para mejorar los resultados es necesario aplicar las estrategias, como el éxito limitado de las técnicas existentes. Con la utilización de un número limitado de recursos mediante este enfoque, se pueden gestionar mejor varios proyectos. Puede tener éxito utilizando la gestión de la cartera de proyectos. Es necesario comprender la gobernanza de la organización cuando se aplica a los programas, carteras y proyectos antes de lograr el objetivo de la estrategia de la organización. En la iniciativa estratégica y el éxito de las carteras, el plan de gestión de la gobernanza se considera un factor importante.&nbsp

The Analysis Role of Profitability as Moderating Variable in Relationship Between Free Cash Flow, Managerial Ownership, Dividend Policy and Opportunity Investment

With profitability acting as a moderator, the goal of this study was to ascertain the impact of managerial ownerships, free cash flow, and investment opportunities on dividend policy. For this study, the sample of manufacturing firms listed on the Stock Exchange between 2013 and 2017 was used. This study used 12 firms as its sample during a five-year period, making up a total of 60 companies. Purposive sampling is the technique employed. In this study, multiple regression was used to test the hypothesis and SPSS was used to determine the value of the absolute difference. The study's findings indicated that while managerial ownerships and the setting of investment opportunities don't have an impact on dividend policy, free cash flow does. Profitability isn't important when free cash flow, managerial ownerships, and investment opportunities are tempered by dividend policies

PENDAMPINGAN UMKM MELALUI PEMANFAATAN DIGITAL MARKETING PADA PLATFORM E-COMMERCE DALAM MEMAJUKAN PEREKONOMIAN

UMKM memainkan peran kunci dalam pertumbuhan ekonomi Indonesia dengan menciptakan lapangan kerja dan meningkatkan pendapatan masyarakat melalui akses ke platform digital. Dukungan pemerintah dan perkembangan teknologi membantu UMKM mencapai pasar yang lebih luas dan memperkuat ekonomi negara. Tujuan pendampingan ini adalah untuk melakukan peningkatan melalui pendampingan UMKM melalui pemanfaatan digital marketing pada platform e-commerce dalam memajukan perekonomian di Kota Bandung. Kegiatan pendampingan UMKM di Kota Bandung dilaksanakan pada bulan Mei sampai Juni 2023 dengan 20 UMKM sebagai sasaran. Metode pengabdian yang digunakan adalah Participation Action Research (PAR) melalui tahapan tertentu. Kegiatan pengabdian dilaksanakan dengan beberapa tahapan, yaitu focus group discussion (FGD). FGD  dilakukan melalui sosialisasi teknis melalui presentasi, dan penyuluhan dengan pre-post test untuk meningkatkan pengetahuan tentang digital marketing. Hasil karya ini bahwa pendampingan UMKM di Kota Bandung dalam digital marketing sesuai dengan konsep segmentasi pasar Philip Kotler, dengan pelatihan dalam berbagai aspek pemasaran digital. Ini mencakup strategi pemasaran konten, media sosial, pemasaran melalui email, dan pemasaran mesin pencari. Implementasi praktik ini mendukung peningkatan visibilitas online dan pertumbuhan ekonomi lokal

Halal Logo Branding to Attract Muslim Tourists

Purpose: The Halal logo is the brand of a tourist attraction for Muslim tourists. With the branding  Halal, the visitors will assume if the food and drinks are Halal to eat or drink. This paper aims to introduce branding the Halal logo display on Halal tourism activities in Indonesia.   Theoretical framework:  The approach used is communication semiotics. The data were obtained by an online-based survey of respondents who had travelled in Indonesia, particularly in tourist destination areas where the majority of the population was non-Muslim.   Design/methodology/approach:  The approach used is communication semiotics. The data were obtained by an online-based survey of respondents who had travelled in Indonesia, particularly in tourist destination areas where the majority of the population was non-Muslim.   Findings: This paper concludes that the way tourists determine food and at least Halal is by finding a restaurant with a Halal logo, searching the internet about Halal restaurants, asking the hotel staff about Halal restaurants and asking friends or family who has visited the same tourist destination about Halal restaurants in the area to visit   Research, Practical & Social implications:  The representation of Halal in a restaurant is the restaurants having a Halal certificate marked by a Halal logo label and those having no a Halal certificate with a Halal logo but offering Halal food.   Originality/value:  This research contributed that the logo label represents Halal food although not all restaurants have Halal certificates. The Halal logo label is the branding that attracts Muslim tourists.