THE FUTURE OF THE JAPANESE MARKETING

It should not be surprising that Japanese marketing practices vary from traditional Western marketing practices, because marketing is the process of satisfying wants and needs and these desires vary tremendously among cultures. In fact, it would have been surprising if differences were not seen because, in many aspects, the American culture and the Japanese culture are practically diametrical opposites. Of all the business disciplines, marketing is by far the most culturally sensitive. The critical questions most Japanese ask are not "Am I making any money?" or, "How much money am I making?" but rather, "Am I a leader in my business?" "How do I compare with my competitors?" "What must I do to survive in the 21st century?" Technological self-sufficiency, market share, and industrial rank (status) are the key phrases in Japanese business practices. The Japanese system of decision-making imposes a predisposition to enter new technologies to keep up or gain an advantage on competitors. The Japanese undertake a research project not because it will solve a particular problem, but because it may contribute to solving a number of seemingly unrelated problems. Americans, in contrast, are more narrowly focused.japanese marketing, japanese culture, american culture, decisionmaking

“Global” Diversity Management: The Case of Automobile Manufacturing Companies in Japan

Diversity management has been extensively studied in domestic settings. However, domestic diversity management research is inadequate for understanding diversity management concerns of global firms at the level of their strategic decision-making and cross-national coordination activities. The aim of this paper is to examine Japanese global firms in the automotive industry with a view to reveal their reasons for adoption, diffusion and implementation of global diversity management activities. The field research assumes a multi-party, multilayered approach, incorporating interviews with decision leaders in key institutional actors, including diversity managers, trade union and employers’ association representatives and, subject specialist scholars. The research also involves a case study of global diversity management in the Japanese automobile industry from a multi-stakeholder perspective. Despite their global outlook, the automotive companies still retain multinational rather than global approaches to diversity management, proposals of some remedies for overcoming current tensions in effective implementation of global diversity management activities.diversity management, global, automobile industry, Japanese companies

RELATIONSHIP BANKING MARKETING AND ITS IMPLICATIONS ON PIRAEUS BANK

Transformation of the European Union in accordance with the objectives proposed by the Lisbon strategy in the most competitive and dynamic economy based on knowledge, able to provide jobs, sustainable development and ensuring social cohesion, involves the development of various institutions of personalized relationships with customers aiming for their loyalty. It shapes such relationship marketing which has the main purpose to develop long term relationships with the clients in order to retain them and therefore attract new ones.relationship marketing, bank, clients, satisfaction, dimension

GLOBALIZATION AND THE NEW ENERGY CHALLENGES

A New Global Energy Economy is emerging, in which energy demand and supply issues will make regions of the world much more dependent upon each other. International extensive energetic interdependence on energy resources and networks grows in the global economy. Some $22 trillion of investment in supply infrastructure is needed to meet projected global demand until 2030. Mobilising all this investment will be challenging. Adherence to these policies will ensure that the global energy investments materializes, the necessary infrastructure is built, and the lengthening worldwide energy supply chain operates in security. Strong global energy policy is needed to move the world into a more sustainable energy path.energy security, extensive energetic interdependency, global energy consumption, supply infrastructure

Approximations for two-dimensional discrete scan statistics in some block-factor type dependent models

We consider the two-dimensional discrete scan statistic generated by a block-factor type model obtained from i.i.d. sequence. We present an approximation for the distribution of the scan statistics and the corresponding error bounds. A simulation study illustrates our methodology.Comment: 17 pages, 9 figure