Mobile Business in the Vending Industry

The business of operating vending machines substantially changes by the use of telemetry via wireless technologies. This technology enables operators to change their business processes from a fixed periodical to a needs-based operating and maintenance, generating efficiency and effectiveness added values. In addition, significant advantages can be achieved by real-time error reports, by analyzing and optimizing the product range and the profitability. The paper provides a general introduction in the vending market and the operating process. Based on this, drawbacks and opportunities of the use of mobile communication techniques in vending machines for a business process reengineering are discussed and criteria for the choice of telemetry-equipped vending machines’ locations are developed. The feasibility of the proposed concepts is examined with regard to the current technical state-of-the-art. Finally, conclusions are drawn and an outlook on the future of mobile vending is given.mobile business; mobile business processes; mobile BPR; vending industry; telemetry

The “Mobility-M”-framework for Application of Mobile Technology in Business Processes

In order to provide a structural framework for the application of mobile technology in business processes that can serve as a basis for understanding the organizational impacts of mobile technologies, we present a model, the „Mobility-M“. It puts the technology and the business processes in context with each other by using the theory of informational added values. The aim is to facilitate and visualize the use of mobile technologies according to their potential benefits and effects. This model and its graphical representation significantly enhance the orientation within the introduction of mobile business processes.

Added Value-based Approach to Analyze Electronic Commerce and Mobile Commerce Business Models

In this contribution we propose to apply the theory of informational added values (IAV) on electronic commerce (EC) and mobile commerce (MC). We state that for the success of electronic and mobile offers it is not sufficient to merely make a conventional offer available with new media. Instead, the use of electronic and mobile communication technology is only remunerative if it results in obtaining distinct supplementary IAV. This depends on the exploitation of certain faculties of the used technology. For EC, we call these the four electronic added values (EAV): reduction of temporal and certain spatial limitations, reduction of technical limitations, multi-mediality of access and egalitarian access. For MC, we call these the four mobile added values (MAV): ubiquity, contextsensitivity,identifying functions and command and control functions. We can find EAV and MAV as typical properties of EC or MC applications. EAV are the basis for the superiority of Internet applications compared with offline solutions. The relationship between the separate EAV and IAV will be explained and analyzed. Proceeding analogously for mobile applications, we analyze the relationship between MAV and resulting IAV. The outcome is an extension of the theory of informational added values with the concept of electronic and mobile added values. This allows for an application of the theory to both EC and MC in order to analyze and qualitatively evaluate any given business model. For determining its crucial added value we have to identify the EAV/MAV which are capitalized and can deduce the IAV resulting for each party involved. The concept put forward is a suggestion to approach business models, with the focus on typical evaluation criteria for Internet/mobile business models. It is also suitable to compare different business models and to put their added value for the involved parties in a context. In this way, objective criteria are established reducing subjectivity and allowing to make certain predictions. The paper ends with a critical review and the perspective for further research

Current Mobile Payment Procedures on the German Market from the View of Customer Requirements

The key to mobile payment acceptance is in the hands of customers. In this paper we use the results of the mobile payment survey MP1 in order to identify and roughly weigh the most relevant acceptance criteria. The outcome of the paper is an evaluation scheme containing the covered payment scenarios, important main criteria (security, costs and convenience) and additional functionality requirements for each MP procedure. The scheme is based on empirical results and can assess a given MP procedure with regard to customer acceptance as well as to compare different procedures. The operational MP procedures Paybox, I-mode and Vodafone m-pay are examined and compared according to the scheme. Finally, a prospect is given to possible further development of mobile payment procedures in the direction of an integrative universal mobile payment system (UMPS).

Enabling mobile commerce through mass customization

Mobile Commerce is a new degree of electronic commerce arises from the convergence of Internet and mobile communication technologies. In order to be successful in mobile business, it is not sufficient to simply transfer conventional Internet applications or E-Commerce business models on mobile devices. Added values for the customer are necessary. Typical informational added values in Mobile Commerce originate from ubiquity, context-sensitivity, identifying functions or command and control functions. Mobile devices implicate disadvantes, which can be equalized by individualization. For the simplest devices, this is satisfied with simple features like housings, ring tones or logos. The more upmarket the device is, the more the individualization focus is laid on the applications instead of the device itself. In terms of mass customization, the individualization of mobile devices and applications can be categorized as soft customization. Below this level, three kinds of customization habe to be distinguished: The first on is device adaptation which means the customization of the device itself. The next one is application adaptation and describes the customization of the applications through the customer or as self-individualization of the software. The last one is service composition and means the package of services or the customer-individual composition of applications and services, which ca be done either by the customer, by the provider or by collaboration of both. In this paper we show the importance of mass customization and its techniques for the success of mobile commerce.mass customization; M-Commerce; mobile added values; point-of-delivery-customization; service composition