Prioritize Strategies Appropriate to the Present Conditions of Sericulture Industry in Iran

ABSTRACT Sericulture has a long background in Iran and this industry has played an important role in Iranian economy and culture. Challenges ahead of this industry and attention to its role in economic development, increasing income, increasing occupation, helping with rural economy and Make strategy development essential. The present research is an applied one because of its goal, which is determining appropriate strategies for Iranian sericulture industry in order to revive and develop this industry. In the present research, documents and evidence were gathered and internal/external environmental parameters influencing on sericulture industry were identified in the form of weak points/strengths and threats/opportunities. Questionnaire and interview were used to ask 62 experts and validity and reliability were tested. The gathered data were analyzed by PASW statistics 18 software. Results of SWOT matrix showed that Iranian silk and sericulture industry are at defensive position. results of evaluating appropriate strategies corresponding to the present position of sericulture industry using QSPM showed that diversification strategy and development of silk products strategy, maintaining sericulture industry by developing carpet industry and maintaining the present position by developing agriculture sector are the most appropriate strategies for releasing this industry from the present position