Understanding the NPD - Production interface: Advanced industrialisation and growth in the composite industry

This paper provides an initial attempt to theoretically describe and understand how the composite product supply chain could reach advanced levels of industrialisation. At the heart of this work rest the interface between NPD (New Product Development) and Production as the central point where composite technology innovation takes place. This exploratory research is based on an analysis of qualitative observations gathered through interviews on different cases and interface aspects in the industry. The main goal is to create a theoretical framework on the growth strategies for the sector and understand what can enable increased levels of industrialisation within companies developing composite products and technologiesProduct Innovation and ManagementIndustrial Design Engineerin