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2 research outputs found
Premature Infatuation and Commitment experiments
Author
Posavac Steve
Publication venue
Harvard Dataverse
Publication date
Field of study
No full text
Experiments from "Premature Infatuation and Commitment in Individual Investing Decisions
Harvard Dataverse Network
Why Narrative Ads Work: An Integrated Process Explanation
Author
Batra Rajeev
Bentler Peter M.
+16 more
Burke Kenneth
Dal Cin Sonya
Esther Thorson
Eunjin (Anna) Kim
Fisher Walter R.
Hayes A.F.
Moore Marian C.
Petrova Petia K.
Phillips Diane M.
Posavac Steve
Puto Christopher P.
Rouner Donna
S. Ratneshwar
Schank Roger C.
Slater Michael D.
Zheng Lu
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref