Territory Marketing: Its Notion, Specific Features and Implementation Stages

The real production research is devoted to the analysis and knowledge systematization of territorial marketing as one of the leading directions of strategic management on administrative-territorial education providing its sustainable development. In spite of the fact that the described phenomenon strongly has entered into modern Russian reality, a different interpretation in the name, contents, methods, tricks and strategy is being observed. Therefore, in this study are indicated problems of implementation of the concept of territorial marketing in Russia, studied its types and characteristics within the concept of the 4-P. The authors proposed approach to the classification of territorial marketing strategies for the eight reasons: the direction of marketing activities, marketing concepts, technology implementation, the method of implementation, referring to product demand, factors of attractiveness, the concept of the Boston Consulting Group (BCG), the basic method of development of the territory, the core conceptual brand. The possibility of their use as an example of municipal formation town of Taganrog (Russian Federation) and the main tourist areas in Southern Russia. Also provided is the author's ability to implement marketing areas, consisting of four successive stages - preliminary, research, staged and realizable. At the same time justified the essence of these steps make up the stages, their methods and means to achieve purposes. DOI: 10.5901/mjss.2015.v6n3s4p16

The impact of investment in the housing on economic growth

The urgency of the discussed issue is caused by the need to increase the investment in the real sector of the Russian economy as a factor of economic growth; not completely formed structure of the Russian investment market. The main aim of the study is to justify the importance of increasing the investment in the housing sector as a factor of economic growth, based on economic restructuring. The methods used in the study: analysis and synthesis, system analysis, methods of statistical and economic analysis, investment growth theory, method of mathematical modeling. The results: The problems of real capital investment are discussed. The authors have studied the influence of investment decisions of households, particularly in housing on the growth of the national economy. It was shown that housing, as a part of the primary vital human needs, is a powerful stimulus for the development of the national economy. Conclusions: The increase of investment in housing and social infrastructure sector, associated with it, can become a multiplier of many related industries, regions development and one of the foundations of economic growth

The impact of investment in the housing on economic growth

The urgency of the discussed issue is caused by the need to increase the investment in the real sector of the Russian economy as a factor of economic growth; not completely formed structure of the Russian investment market. The main aim of the study is to justify the importance of increasing the investment in the housing sector as a factor of economic growth, based on economic restructuring. The methods used in the study: analysis and synthesis, system analysis, methods of statistical and economic analysis, investment growth theory, method of mathematical modeling. The results: The problems of real capital investment are discussed. The authors have studied the influence of investment decisions of households, particularly in housing on the growth of the national economy. It was shown that housing, as a part of the primary vital human needs, is a powerful stimulus for the development of the national economy. Conclusions: The increase of investment in housing and social infrastructure sector, associated with it, can become a multiplier of many related industries, regions development and one of the foundations of economic growth

IFN alpha-2a protects mice against a helminth infection of the liver and modulates immune responses

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