19 research outputs found

    Exploring associations between micro-level models of innovation diffusion and emerging macro-level adoption patterns

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    A micro-level agent-based model of innovation diffusion was developed that explicitly combines (a) an individual's perception of the advantages or relative utility derived from adoption, and (b) social influence from members of the individual's social network. The micro-model was used to simulate macro-level diffusion patterns emerging from different configurations of micro-model parameters. Micro-level simulation results matched very closely the adoption patterns predicted by the widely-used Bass macro-level model (Bass, 1969). For a portion of the domain, results from micro-simulations were consistent with aggregate-level adoption patterns reported in the literature. Induced Bass macro-level parameters and responded to changes in micro-parameters: (1) increased with the number of innovators and with the rate at which innovators are introduced; (2) increased with the probability of rewiring in small-world networks, as the characteristic path length decreases; and (3) an increase in the overall perceived utility of an innovation caused a corresponding increase in induced and values. Understanding micro to macro linkages can inform the design and assessment of marketing interventions on micro-variables - or processes related to them - to enhance adoption of future products or technologies.Comment: 20 pages, 4 figures and a table of supplementary data. Accepted for publicatio

    Sea surface temperature variability in Panamá and Galápagos: Extreme temperatures causing coral bleaching

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    We examined associations between warm sea surface temperature (SST) anomalies and coral bleaching in the Galápagos Islands and the Gulf of Panamá, in the tropical eastern Pacific Ocean. Interannual SST variability is dominated by the El Niño‐Southern Oscillation phenomenon at Galápagos, whereas only strong events have an SST signature in Panamá. We explored various SST‐related metrics potentially associated with bleaching occurrence: maximum absolute SST, SST anomaly, and the combined effect of intensity and duration of both SST anomalies (described via a “degree days” index) and high SST events. In Galápagos, three Niño years (1983, 1987, and 1992) coincided with bleaching. These were the top three years in both maximum annual SSTs and degree days values. In Panamá, bleaching in 1983 coincided with high maximum SSTs and high degree days. In contrast, no bleaching was detected in 1972 despite high values of both quantities. We found all temperature‐related metrics to be highly correlated, and it was impossible to isolate their effects
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