The future of motorsport? - An analysis of the attractiveness of motorsport for the Generation Z.

For generations, people have been fascinated by motorsport. However, the youngest generation pursues new values, interests and behaviors and consequently has different expectations of entertainment. In this regard, this research aims to determine the perceived attractiveness of motorsport for Generation Z. Three conceptually different racing series (Formula 1, Formula E, SimRacing) will be analysed. In addition, the influence of generation-typical attitudes and interests (environmental awareness, experience orientation, technical affinity, sports interest) were examined for possible predictions on the perceived attractiveness of the three racing series

Buying NFTs to support artists? The impact of moral values on the acceptance of NFTs

Non-fungible tokens (NFTs) are unique digital assets that have recently gained significant popularity, particularly in the digital art sector. The success of NFTs and other blockchain-based innovations depends on their ac-acceptance and use by consumers. This study aims to understand the impact of moral values on the acceptance of NFTs. Based on a quantitative survey with over 800 complete responses, the analysis shows that moral aspects of NFTs are indeed important for potential users. However, there is an attitude-behavior gap, as the positive impact of moral values on the intention to use NFTs is not reflected in the actual current usage of NFTs by the respondents. This study contributes to knowledge by providing new empirical data on the acceptance of NFTs and highlighting the role of moral values on the acceptance decision

Acceptance of Hyperloop - First empirical insights based on a representative study in the Netherlands

Hyperloop technology presents opportunities for shortened travel time, a lower infrastructure footprint and an exceptionally low use of energy. Hardt Hyperloop, a technology company with headquarters located in the Netherlands, has developed a full-scale test facility that uses the core elements of hyperloop technology. Key factors for the successful introduction of hyperloop as a mass transportation solution include overcoming technical and economic challenges, as well as gaining acceptance among potential users. However, research on users’ perspectives toward hyperloop technology remains scarce. The aim of this study is to generate a deeper understanding of user acceptance of hyperloop technology by identifying users’ willingness to use this mode of transportation and the factors that support user acceptance or rejection of the new technology

Will air taxis extend public transportation? A scenario-based approach on user acceptance in different urban settings

Increasing urbanization has led to rising mobility and infrastructural challenges for cities and surrounding areas. Electrical vertical takeoff and landing aircrafts, also known as air taxis, enable the use of a new dimension, the skyscape. Air taxis provide a local, emission-free transport option and an infrastructure-conserving solution for the public transportation sector. While the technical implementation has already proved itself, user awareness is not yet widespread. Additionally, essential feasibility factors for public use, such as price, have received scant attention. Since user acceptance is necessary for successful implementation, and willingness to pay is another important indicator for future infrastructure planning, this study aims to investigate different urban transport scenarios. Within the framework of the study, societal acceptance, individual intention to use, and willingness to pay were investigated. Data collection took place in the greater Dresden area in Germany, with a final sample of 1,074 participants. The resulting data suggest an overall limited intention to use and societal acceptance. The scenario analysis revealed a “limousine-like” dial-a-ride scenario as a potential successful path to follow, in which a transitional path with initial dial-a-ride services and growing scheduled services over time is regarded as the most probable. Consumers’ willingness to pay was highest for the limousine scenario. Based on this research, governmental authorities and industry stakeholders may consider the findings to develop a human-centered approach for future mobility and ensure successful implementation in the mobility networks of the future