REFERENCE LETTERS AND THE UNINFORMED BUSINESS EDUCATOR: A U.S. LEGAL PERSPECTIVE

While providing references to students, business professors have to meet dual demands of giving sincere references to prospective employers while avoiding any potential litigation claims of “defamation” and “violation of privacy” from the students. While the approach of providing bare minimum information may seem to mitigate the risk of litigation claims of defamation from former students, it might serve as a potential pitfall for facing “intentional misrepresentation” liability from the prospective employer. This paper addresses these concerns, together with other legal issues U.S. business educators face in this area of potential liability. Suggestions are offered to those who provide references for the purpose of minimizing the possibility of litigation exposure, either from the student or from his future employer

Greening an Integrated Marketing Communication\u27s Course: An Assessment of Sustainability Literacy

This article showcases efforts of incorporating Sustainability Issues in an Integrated Marketing Communications (IMC) class during three semesters during the academic years of 2013/2014 and 2014/2015. The course was re-designed using Fink’s (2013) course recommendations of designing significant learning goals. In addition to the way the course was delivered (both face-to-face and online), the instructor worked with a Higher Ed publisher to customize a textbook to include sustainability issues related to the course content (i.e., reflecting IMC topics). The course re-design included sustainability assignments such as Virtual Field Trips (visiting corporate websites and other organizations to study their CSR statements and sustainability efforts). Sustainability related articles were pre-requisites for all assignments. In addition, the students had to watch several movies, including “So Right So Smart,” “Story of Stuff,” and other voluntary (not controlled for) movies dealing with social justice, natural capital or the dark side of “business as usual” provided through the university’s sustainability film series

The Winemaker As Entrepreneurial Marketer: An Exploratory Study

Purpose – The purpose of this study is to examine, through the lens of entrepreneurial marketing theory, everyday business practices of small-scale winemakers in a challenging small wine region in the USA. Design/methodology/approach – In-depth interviews and participant observations were utilized to elicit rich descriptions of entrepreneurial marketing efforts of six New Mexico winemakers. Findings – This article describes winemakers’ entrepreneurial marketing efforts. We find that survival drives all other entrepreneurial marketing dimensions where accounting for risk is pervasive rather than a stand-alone dimension. Knowledge gained from intense customer focus is used for new product and service innovations. The leveraging of individual and shared resources is another dimension of entrepreneurial marketing that is demonstrated in our analysis. Originality/value – As entrepreneurs stake their claim in developing small wine regions, understanding entrepreneurial marketing concepts will enable academics and practitioners to understand challenges of a business that is not only dependent on the economics but also on mother nature’s whims

From Trash To Treasure And Beyond: The Meaning Of Voluntary Disposition

Extant consumer research literature focuses on the subtleties, multiplicity of meanings, and values consumers attach to acquisition of personal possessions. Researchers have devoted less attention to consumers’ disposition behaviors, including factors that influence disposition decisions. This paper explores voluntary disposition using data gathered through participant observations and in-depth interviews with a range of consumers, including those involved in clothing exchange (CE) events. The findings provide support for the a priori themes of values and consumption patterns, extending the life of self and goods, and consumers’ self-concept. Additionally, the findings yield emergent themes of role transitions, role models and family patterns, and shared community. Utilizing our findings, and extant literature, we propose a conceptual Framework of Voluntary Disposition that can be utilized to analyze further meanings of consumer disposition patterns in different contexts

The Relationships Between Prosocial Consumer Behavior, Consumer Resilience, Consumer Risk Taking Propensity and Consumer Hoarding During COVID-19

The Relationships Between Prosocial Consumer Behavior, Consumer Resilience, Consumer Risk Taking Propensity and Consumer Hoarding During COVID-1

Sustainability Practices And Banks Financial Performance: A Conceptual Review From The Islamic Banking Industry In Malaysia

This paper aims to propose a framework for measuring sustainability practices of the Islamic banking industry in Malaysia. Sustainability practicing and reporting has received limited attention in the Islamic banking literature. The frameworks used for measuring sustainability practices are also found inadequate. This study transformed the Global Reporting Initiative’s GRI sustainability measurement framework in light of Shariah principles to make it compatible for measuring sustainability practices in the Islamic banking industry. The posited framework illuminates the positive theoretical relationship between sustainability practices and banks financial performance from the Islamic perspective. This study lends credence to the Islamic Reporting Initiative IRI envisioned framework of building an international standard sustainability measurement framework for the Islamic banking industry in future. This study may also serve as a launching pad in the process of developing an international standards sustainability measurements framework for the Islamic banking industry in the world

Transforming Consumer Health

The 2010 Patient Protection and Affordable Care Act is intended to transform the U.S. health care system. Its success will require the transformation of consumers’ views about health and their willingness to participate in healthful behaviors. Focusing on three barriers to consumers’ engagement in healthful behaviors, the authors review the research literature and suggest opportunities for further research. Using a social marketing perspective, they suggest actions for health care providers, marketers, and policy makers to help overcome these barriers

Alternative Marketplaces In The 21st Century: Building Community Through Sharing Events

We examine alternative consumption including collaborative consumption, sharing, and unconsumption (i.e., postconsumption activities such as upcycling, reuse, recycling, etc.) at non-monetary-based private and public sharing events including Really Really Free Markets (RRFMs). These alternative marketplaces (RRFMs) were initially organized by the Anarchist Movement as a form of resistance to the capitalist economic model. However, many consumer groups now utilize this model to stage public sharing events as a means of raising awareness about various issues including sustainability and overconsumption. Participants bring, share, and take goods without any expectation of monetary or other exchange. There is limited research on collaborative consumption and sharing in non-monetary marketplaces. We address this gap by exploring alternative marketplaces, organized by consumers for consumers, utilizing qualitative research methods. Our findings indicate that a sense of community is both a driver of participation and an outcome of these events. Organizers and participants utilize these venues to share knowledge and possessions for various ideological and practical reasons. Our findings also indicate that these events challenge the entrenched notions of exchange and reciprocity. Our research contributes to the literature by highlighting the importance of community, collaboration, and changing consumer mindsets to the success of such sharing efforts