Green collar work : conceptualizing and exploring an emerging field of work

In this paper, I consider “green collar work,” broadly defined as work intended to counter environmental degradation. I consider what might count as green collar work and compare the greening of work in different sectors, including industrial production, service work, working on “nature,” and expert work. I look also at how organizations affect the “greenness” of work. I stress that “green work” is not consistent across time and place and that it is important to understand the interdependencies between different kinds of work. As this is a new topic in sociology, I draw on research from different social science disciplines

Embodied labour in music work

This paper frames the work of performance as embodied labour in order to understand the contingent production of particular music performances. It is an interdisciplinary account that sits at the intersection of the sociology of work, culture and the body. The concept of embodied labour is developed with reference to the complex account of materiality – of bodies and things – present in Tim Ingold’s account of skill. This material account of skill is used to inform use to develop already of well established conceptualizations of body labour: craft, emotional and aesthetic labour through a reading of how these dimensions of embodied labour make possible the work of performance

Garotas de loja, história social e teoria social [Shop Girls, Social History and Social Theory]

Shop workers, most of them women, have made up a significant proportion of Britain’s labour force since the 1850s but we still know relatively little about their history. This article argues that there has been a systematic neglect of one of the largest sectors of female employment by historians and investigates why this might be. It suggests that this neglect is connected to framings of work that have overlooked the service sector as a whole as well as to a continuing unease with the consumer society’s transformation of social life. One element of that transformation was the rise of new forms of aesthetic, emotional and sexualised labour. Certain kinds of ‘shop girls’ embodied these in spectacular fashion. As a result, they became enduring icons of mass consumption, simultaneously dismissed as passive cultural dupes or punished as powerful agents of cultural destruction. This article interweaves the social history of everyday shop workers with shifting representations of the ‘shop girl’, from Victorian music hall parodies, through modernist social theory, to the bizarre bombing of the Biba boutique in London by the Angry Brigade on May Day 1971. It concludes that progressive historians have much to gain by reclaiming these workers and the service economy that they helped create

The promises of creative industry higher education: An analysis of university prospectuses in Malaysia

In the context of economic growth policies that stress the importance of a ‘creative economy’, and the expansion of private universities, there has been an enormous growth in the number of creative industry degrees offered by Malaysian HEIs. This paper provides a critical discourse analysis of the promotional materials used by two private institutions, Multimedia University and Limkokwing University, to persuade students that these degrees will offer them a desirable future as employable ‘industry savvy and tech savvy’ creative graduates. We explore the structures of feeling that promotional material seeks to engender in potential students as it promises them future success in a globalised, high-tech world

The judgement machine : markets, internet technologies and policies in commercial sex

The judgements and valuations made on Internet review sites are part of contemporary consumer culture. This article considers what such sites do in the market for commercial sex. It contributes to policy discussions in two ways. Firstly, it considers how the infrastructure and mechanisms of the web enables organising, searching and reporting of consumer experience and hence how web reviews mediate commercial markets. It thereby draws links between social policies that concern the Internet and those that relate to sex work. Secondly, it explores how sex review sites mediate the field of commercial sex and discusses some of the potential insights for policy audiences. Policies directed at the regulation of this market will benefit from clear recognition of what customers understand their actions to be and how they participate in the construction of norms about commercial sex

Work, consumption and capitalism

Sonic branding, guerrilla marketing, celebrity endorsements, customer service excellence and multi-channel advertising are just some of the popular sales techniques that currently promote consumerism in contemporary capitalism. Considerable energy is devoted to encouraging consumers to desire new fashions, to celebrate 'good design', to have feelings for brands and to immerse themselves in sensory experiences, without worrying about the ethics of their practices. Work, Consumption and Capitalism looks at how consumption is produced by focusing on the multiple kinds of work that make consumption possible, from advertising creatives to fashion designers, from self-service checkouts to the hippest barista in the coolest coffee shop. The text encourages students to consider the place of consumerism in global capitalism to develop their own answers to the question: How is consumption made possible

Representing shop work : a dual ethnography

The post-structuralist focus on text and the production of text has recently produced a ‘crisis of representation’ for ethnography. This article argues that questions of representation are best engaged with while the researcher is in the field, gathering data. The argument is explored with reference to a dual ethnography of customer service work whereby the competing roles of worker and customer are acknowledged and incorporated into the research design through period spent observing as a worker and as a shopper. Researching customer service work as a worker and as a shopper reflects how claims to representation are contingent on the social role taken by the researcher. The implications of this for discussions of insider and outsider status and reflexivity are considered

Developing aesthetic labour: the importance of consumption

This paper addresses the neglect of consumption in studies of aesthetic labour by theorising the gendered material cultures of work and consumption. Firstly, it argues that aesthetic labourers influence the consumption of others by working on the desirability of commodities, what Callon refers to as the 'qualification' of economic value. The paper argues this relies on gendered practices of consumption and work, and that it differs between fields of consumer-facing work. Secondly, it discusses how aesthetic labour relies on the consumption practices of workers, with engagement with consumer culture essential to the successful enactment of work roles

What's wrong with work?

Why does work matter? As changes occur in how work is organised across the globe, What’s wrong with work shows that how workers are treated has wide implications beyond the lives of workers themselves. Recognising gender, race, class and global differences, the book looks at three kinds of increasingly important work – green work, IT work and the ‘gig’ economy - within the context of the neoliberal society, the promises of technologisation and anticipated environmental catastrophe. It considers the ways formal work is often dependent on informal work, especially domestic work and care work. Accessible and engaging, it concludes by considering political and ethical questions in what might make work better, arguing that there is a collective responsibility to address bad work