Driving Digital Transformation: An Investigation of Roadmapping Approaches and an Illustrative Case Study

Digital Transformation is becoming a topical issue for all enterprises around the globe. It remains unclear which feature differentiates roadmap approaches and which are the main differences in their application. To fill this gap, we propose a multi-dimensional framework attempting to put order in the current digitalization roadmap literature and allowing future research to be better contextualised. We also applied some roadmap methods in real case studies to identify the main characteristics of the digitalization roadmap approaches, to show the practical differences that exist between different approach classes, and to suggest some dimensions for comparing them