The purpose of this study was to examine Time, Newsweek, and U.S. News & World Report during the 1992 national party conventions to investigate how the newsmagazines depicted George Bush, Bill Clinton and Ross Perot, and how these depictions contributed to the candidates\u27 image. Through content analysis, the results of this study indicated distinct difference in how the candidates were portrayed, in the newsmagazines treatment of the candidates, and in the newsmagazines use of assertions