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1 research outputs found
Budgeting Promotional Expenditures: Theory and Practice
Author
Aaker David A
Barker Raymond F
+13Â more
David C. Carlson
Dean Joel
Editors
Engle James F
Longman Kenneth A
McNeal James U
Patti Charles H
Paul McDevitt
Permut Stephen E
San Augustine Andre J
Simon Julian L
Stone Bob
Vidale M.D.
Publication venue
'Emerald'
Publication date
Field of study
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