2,152 research outputs found

    An Integrative Terror Management Theory Perspective on Media Effects: A Model and 12 Hypotheses for Research

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    This paper is designed to stimulate theory-driven research on the implications of Terror Management Theory (TMT) for a host of intriguing media phenomena. The paper synthesizes previous research, presents a model of TMT influences, and suggests 12 hypotheses for study in diverse areas, notably, media entertainment, news, advertising, fear appeals, and social media. A terror management perspective, with its emphasis on the novel, counterintuitive ways individuals keep death at bay, can extend knowledge in different areas of the field, illuminate understanding of media influences, and generate a host of studies that chart new pathways for comprehension of contemporary communication

    Social Media Influencers: Who They Are and How They Influence

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    This paper extends research on persuasion and social media communication by reporting the results of a content analysis of 10 leading social media influencers, an untapped empirical issue in the field. Findings, offering insights into the particular communicator attributes influencers emphasize, were based on coding 121 videos of female beauty and lifestyle influencers. Influencers deploy a variety of communication strategies to engage followers, harnessing everyday behaviors, using colloquial terms, expressing emotions, showing vulnerabilities (in socially skilled ways), and strategically promoting products. Interestingly, when influencers mentioned the coronavirus, they did so as to emphasize its relevance to their personal life, rather than suggesting broader implications, such as to public health or its racial disparities. Followers’ many comments demonstrated their positive regard for, and parasocial relationships with, influencers. An appendix offers qualitative insights into influencers’ appeal

    Probing the Communication World of Social Media Influencers and Their Avid Followers: A Two-Paper Panel

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    Paper presented to the Ohio Communication Association, October 202

    Exploring Young Women\u27s Construction of Social and Political Communicative Realities

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    The time-honored role that communication plays in the symbolic construction of young adults’ reality is always changing, perhaps no more so than in the age of ubiquitous global media. Yet research on how young people construct contemporary social media and political experiences is lacking. This panel, designed to extend research, reports the results of a qualitative examination of young women’s experiences with two salient aspects of contemporary life: the social, focusing on their parasocial involvement with social media influencers, but also the more politically consequential arena, with a look at the development of political attitudes as a function of political events and mediated politics

    A Panel of Papers Examining COVID-19 Masking and Vaccination Advertisements

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    This panel of papers harnesses persuasion theories to examine the content of masking and vaccination advertisements and public service announcements concerning COVID-19. The first paper describes major persuasion approaches, the rationale for the studies, and the methodology. The second and third papers describe the results of the content analyses, along with their implications for media messages on COVID and future research on these topics

    Social welfare analysis of investment public-private partnership approaches for tansportation projects

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    This paper has two objectives: (1) to introduce a new approach to gaining widespread support for comprehensive road pricing; and (2) to develop a detailed social welfare analysis for road pricing schemes. We first describe a new approach to garnering support for system-wide road pricing, which we refer to as an investment public-private partnership, or IP3. This approach returns a significant portion of the economic value created by road pricing back to its citizen-owners. Next, we present a social welfare framework that estimates the benefits and costs of using the IP3 approach on an urban transportation network. Policy makers typically evaluate public-private partnership (P3) projects using Value for Money (VfM) analysis. However, a P3 project's impact on overall social welfare provides a more comprehensive evaluation criterion. Apart from several theoretical studies, a detailed social welfare analysis that includes all major P3 project stakeholders is lacking. Using Fresno City's transportation system as our case study, we show that system-optimal tolling scenarios favor average users, but that government¿and consequently taxpayers¿would pay for costly tolling systems. In contrast, unlimited profit-maximizing tolls raise substantial profits for government, for the infrastructure's citizen-owners, and for the private sector, but the average user is worse off. From a social welfare perspective, one should search for a Pareto-improvement under which all major stakeholders are better off. Our estimates indicate that a mixed private and public tolling scheme offers such an improvement. A mixed scheme results in the highest social welfare among all scenarios unless the weight placed on motorists' (i.e., transportation users') welfare is very low or the weight placed on residents' welfare is very high relative to the weight of other stakeholders

    Why organizational and community diversity matter:Representativeness and the Emergence of Incivility and Organizational Performance

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    Integrating sociological and psychological perspectives, this research considers the value of organizational ethnic diversity as a function of community diversity. Employee and patient surveys, census data, and performance indexes relevant to 142 hospitals in the United Kingdom suggest that intraorganizational ethnic diversity is associated with reduced civility toward patients. However, the degree to which organizational demography was representative of community demography was positively related to civility experienced by patients and ultimately enhanced organizational performance. These findings underscore the understudied effects of community context and imply that intergroup biases manifested in incivility toward out-group members hinder organizational performance

    Measurement of associated Z plus charm production in proton-proton collisions at root s=8TeV

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    A study of the associated production of a Z boson and a charm quark jet (Z + c), and a comparison to production with a b quark jet (Z + b), in pp collisions at a centre-of-mass energy of 8 TeV are presented. The analysis uses a data sample corresponding to an integrated luminosity of 19.7 fb(-1), collected with the CMS detector at the CERN LHC. The Z boson candidates are identified through their decays into pairs of electrons or muons. Jets originating from heavy flavour quarks are identified using semileptonic decays of c or b flavoured hadrons and hadronic decays of charm hadrons. The measurements are performed in the kinematic region with two leptons with pT(l) > 20 GeV, vertical bar eta(l)vertical bar 25 GeV and vertical bar eta(jet)vertical bar Z + c + X) B(Z -> l(+)l(-)) = 8.8 +/- 0.5 (stat)+/- 0.6 (syst) pb. The ratio of the Z+c and Z+b production cross sections is measured to be sigma(pp -> Z+c+X)/sigma (pp -> Z+b+X) = 2.0 +/- 0.2 (stat)+/- 0.2 (syst). The Z+c production cross section and the cross section ratio are also measured as a function of the transverse momentum of theZ boson and of the heavy flavour jet. The measurements are compared with theoretical predictions.Peer reviewe

    Measurement of differential cross sections in the kinematic angular variable phi* for inclusive Z boson production in pp collisions at root s=8 TeV

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    Measurements of differential cross sections d sigma/d phi* and double-differential cross sections d(2)sigma/ld phi*d/y/ for inclusive Z boson production are presented using the dielectron and dimuon final states. The kinematic observable phi* correlates with the dilepton transverse momentum but has better resolution, and y is the dilepton rapidity. The analysis is based on data collected with the CMS experiment at a centre-of-mass energy of 8 TeV corresponding to an integrated luminosity of 19.7 fb(-1). The normalised cross section (1/sigma) d sigma/d phi*, within the fiducial kinematic region, is measured with a precision of better than 0.5% for phi* <1. The measurements are compared to theoretical predictions and they agree, typically, within few percent.Peer reviewe
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