3 research outputs found
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Is the Tourism Industry Using YouTube to Reduce Travel Risks and Inform Visitors How to Stay Safe?
The primary goal of this study is to explore the use of social media, specifically YouTube, which is created by DMOs to inform the tourist about their safety and security while in the destination. Risk research in the health behavior literature suggests that informing people about risks and providing ways to reduce their risks may result in higher self-efficacy beliefs and thus a greater engagement in behaviors that will increase their safety. Based on the Protection Motivation Theory (PMT), this study proposed model incorporates the traditional risk communication models with messaging on social media as a new media channel. A sample of 164 countries serves as the basis for searching for safety and security videos by DMOs. A content analysis approach will be performed to describe and understand the videos contents, to evaluate its effectiveness and to examine the intention to engage in the recommended behavior
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Visualizing Disaster Communication on Twitter During Hurricane Irma
Disasters have major impacts on the tourism industry. When a disaster occurs, social media enables disaster-related information to be disseminated in real-time and have a broader reach. It is important for tourism organizations to monitor disaster-related social media content because a disaster can turn into an organizational crisis. The purpose of this study was to examine communication networks on Twitter during a disaster in a major tourism destination. Using social network analysis, this study identified influential information sources on the days leading up to and during Hurricane Irma’s impact in Miami, Florida. Analysis of 26,438 tweets identified 5 major clusters of communities where thousands of messages were directed to relatively few accounts. These accounts were influential in ensuring disaster-related information reached the largest possible audience. Most of the influential information sources on Twitter were official agencies and news media