The Impact Of Selected Socio-demographic, Travel-related And Psychogra

Several researchers have attempted to understand the tourism expenditure patterns from the traveler\u27s perspective (Cai, Hong, and Morrision, 1995; Dardis, et al., 1981; Prais and Houthakker,1971; Sheldon and Mak , 1987; Jang, et al.,2003). However, an examination of the previous studies indicates that only limited understanding of the traveler\u27s expenditure patterns has been provided either because of only anecdotal evidence in the studies, or because of their failure to examine the impacts of the factors affecting expenditure patterns. This study examined the effects of socio-demographic, travel-related, and psychographic variables on travel expenditures. The expenditure patterns included lodging, meals and restaurants, attractions and festivals, entertainment, shopping, transportation, and total expenditures. From a theoretical perspective, this study contributes to the body of literature in relation to travel expenditure by examining the variables under each of the three constructs identified in predicting travel expenditures. The results of the study provide a more comprehensive and holistic picture in the search of travel expenditures based on multiple independent variables. This study found that travel-related variables (i.e. number of adult(s) and length of stay) were the most influential variables affecting tourism expenditures per person per day. From a practical standpoint, this study sheds light by providing information about how the traveler\u27s characteristic effects travel expenditure patterns and destination marketers may use this information to better segment their target market, allocate their marketing dollars more effectively, and tailor their products to compete for tourist\u27s dollars. Since consumer dollars and tourism organizations\u27 marketing budgets are limited, this study may provide information which will help tourism marketers to develop better strategic marketing tools to satisfy and fulfill those tourists\u27 needs and understand certain reasons behind their spending patterns

Examining and Identifying the Determinants of Travel Expenditure Patterns

This study examined the effects of socio-demographic, travel-related and psychographic variables on travel expenditures. The travel expenditure categories examined include lodging, meals and restaurants, attractions and festivals, entertainment, shopping, transportation and total expenditures. The results of the study provide a more comprehensive and holistic picture in the search of travel expenditure patterns based on multiple independent variables. This study reveals that, among the three groups of variables examined, income and trip-related characteristics were the most influential variables affecting tourism expenditures. Discussions and implications are also provided based on the study results