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1 research outputs found
A suggested taxonomy for marketing thought: The case of lacking applied development and research in marketing
Author
Alfred R. Oxenfeldt
Andrew S.C. Ehrenber
+21Â more
Carlton P. McNamara
Cyril Belshaw
David J. Luck
E. Green
Frank M. Bass
George S. Day
Henry J. Claycamp
Henry L. Tosi
Hiram C Barksdale
John A. Weber
Joseph J. Vidali
Kelvin J. Lancastor
Leland L. Beik
Louis P. Bucklin
M. S. Moyer
Martin L. Bell
Peer F. Druckner
Philip Kotler
Philip Kotler
Robert M. Estes
Steuart H. Britt
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
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