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2 research outputs found
O Marketing de relacionamento: o novo Marketing da nova era competitiva
Author
ARASURAMAN L. B.
BERRY Leonard T.
+11 more
BITNER Mary Jo.
BRETZKE Miriam
GRÕNROOS Christian
McKENNA Regis
McKENNA Regis
PARASURAMAN L. B.
Paulo Eduardo Sallby
RAPP Stan
RIBEIRO Áurea H. P.
SCHELL Ernest H.
STACEY Robert T.
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'FapUNIFESP (SciELO)'
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