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27 research outputs found

Tests of Graphic Visuals and Cigarette Package Warning Combinations: Implications for the Framework Convention on Tobacco Control

Author: Agres Stuart
Andrews J. Craig
Beltramini R.F.
Bettman James R.
Bhalla Gaurav
Cox Eli P.
Fisher Paul M.
Frey K.P.
Goldberg Marvin E.
Hammond Dave
Hirschman Elizabeth C.
Holbrook Morris B.
Kisielius Jolita
Kotler Phillip
Maheswaran Durairja
Maronick Thomas J.
Martens Debra
Miniard Paul W.
Mitchell Andrew A.
Netemeyer Richard G.
Nunnally Jum C.
Perreault William D.
Runyon Kenneth E.
Scott Linda M.
Shimp Terence A.
Slovic Paul
Smith Ruth A.
Stewart David W.
Taylor S.E.
Underwood Robert
Watson David
Publication venue: 'American Marketing Association (AMA)'
Publication date
Field of study

Consumer Behavior-8/e

Author: Paul W. Miniard
Publication venue: The Dryden Press
Publication date
Field of study

On the Potential for Advertising to Facilitate Trust in the Advertised Brand

Author: Fuan Li
Paul W. Miniard
Publication venue: 'M. E. Sharpe Inc.'
Publication date
Field of study

Consumer Behavior

Author: Paul W. Miniard Dkk
Roger D. Blackwell
Publication venue: PT. Umithoha Ukhuwah Grafika
Publication date: 01/01/2001
Field of study

xx 570 ha

ucs.sulsellib.net

Reassessing retailers' usage of partially comparative pricing

Author: Paul W. Miniard
Shazad Mustapha Mohammed
Publication venue: 'Emerald'
Publication date
Field of study

Consumer Behavior

Author: Blackwell Roger D
Engel James F
Miniard Paul W
Publication venue: Thomson South-Western
Publication date: 01/01/2006
Field of study

774.;xlii.;27 c

pustaka.manajemen.fekon.unand.ac.id

Perilaku konsumen

Author: BLACKWELL ROGER D.
BUDIJANTO
ENGEL JAMES F.
MINIARD PAUL W.
Publication venue: BINARUPA AKSARA
Publication date: 01/01/1995
Field of study

xx+513hlm.;22c

uilis.unsyiah.ac.id

library.uny.ac.id

Perilaku konsumen

Author: Black well Roger D.
Engel James F.
Miniard Paul W.
Publication venue: Binarupa Aksara
Publication date: 01/01/1995
Field of study

Jilid 2Judul asli: Consumer be haviorxx, 513 p. : il.; 23 cm

library.uny.ac.id

Consumer behavior : An Asia pacific appoach

Author: Blackwell Roger D
Engel James F
Miniard Paul W
Souza Clare D'
Publication venue: Thomson Business and Economics
Publication date: 10/05/2022
Field of study

xxv, 536 p. : ill. ; 29 cm

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A Further Assessment of Indirect Comparative Advertising Claims of Superiority Over all Competitors

Author: Kenneth C. Manning
Michael J. Barone
Paul W. Miniard
Randall L. Rose
Publication venue: 'M. E. Sharpe Inc.'
Publication date
Field of study

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