IMC: Has anything really changed? A new perspective on an old definition

Integrated marketing communication (IMC) has emerged as a new concept in marketing in the 21st century. IMC is mostly thought of, taught and written about as simply the integration of advertising and promotional activities. However, this paper proposes IMC as a broader concept. It is more than a process or activity within an organisation: it is a system of belief or engagement, embedded in an organisation's culture, underpinned by communication and driven by technology and senior management. We identify seven major tenets of the integrated view of marketing communication within the IMC literature, and argue that early marketing concepts of the 20th century are no longer valid. IMC can be seen as a new paradigm in marketing, equipped with central concepts that apply to many business environments

Real-Time Pervasive Monitoring for Postoperative Care

Abstract—Post surgical care is an important part of the surgical recovery process. With the introduction of minimally invasive surgery (MIS), the recovery time of patients has been shortened significantly. This has led to a shift of postoperative care from hospital to home environment. To prevent the occurrence of adverse events, the care of these patients is mainly relied on routine visits by home-care nurses. This type of episodic examination can only capture a snapshot of the overall recovery process, and many early signs of potential complication can go undetected. The development of Body Sensor Networks (BSNs) has enabled the use of miniaturised wireless sensors for continuous monitoring of postoperative patients. This paper examines the potential of processing-on-node algorithms for further reducing the wireless bandwidth, and therefore the overall power consumption of the sensors. The accuracy and robustness of the technique are demonstrated with lab experiments and a preliminary clinical case study

Linking air-sea energy exchanges and European anchovy potential spawning ground

89.60.-k Environmental studies, 89.75.-k Complex systems,