Living a Memorable Consumer Experience: The Epic of the Beatles Concerts (1963-1966)

The Beatles are still a major reference in popular music today. The band wrote more than 200 songs and 12 original albums between 1962 and 1970, of which about thirty are hits. At the origin of a mass hysteria phenomenon, especially among teen girls, the Beatles were the first to organize tours in stadiums, in front of an audience of tens of thousands of fans shouting, loudly and continuously. Many archival images allow to measure the intensity of what is called Beatlemania, including the famous August 1965 concert at Shea Stadium in New York. The paper indicates that the participation in the concerts can be analyzed in reference to a memorable experience lived by the fans, independently of the quality of the musical performance of the Beatles, almost inaudible considering the screams whose volume is superior to that of a jumbo jet at takeoff

GeneFarm, structural and functional annotation of Arabidopsis gene and protein families by a network of experts

Genomic projects heavily depend on genome annotations and are limited by the current deficiencies in the published predictions of gene structure and function. It follows that, improved annotation will allow better data mining of genomes, and more secure planning and design of experiments. The purpose of the GeneFarm project is to obtain homogeneous, reliable, documented and traceable annotations for Arabidopsis nuclear genes and gene products, and to enter them into an added-value database. This re-annotation project is being performed exhaustively on every member of each gene family. Performing a family-wide annotation makes the task easier and more efficient than a gene-by-gene approach since many features obtained for one gene can be extrapolated to some or all the other genes of a family. A complete annotation procedure based on the most efficient prediction tools available is being used by 16 partner laboratories, each contributing annotated families from its field of expertise. A database, named GeneFarm, and an associated user-friendly interface to query the annotations have been developed. More than 3000 genes distributed over 300 families have been annotated and are available at http://genoplante-info.infobiogen.fr/Genefarm/. Furthermore, collaboration with the Swiss Institute of Bioinformatics is underway to integrate the GeneFarm data into the protein knowledgebase Swiss-Prot

GeneFarm, structural and functional annotation of Arabidopsis gene and protein families by a network of experts

Genomic projects heavily depend on genome annotations and are limited by the current deficiencies in the published predictions of gene structure and function. It follows that, improved annotation will allow better data mining of genomes, and more secure planning and design of experiments. The purpose of the GeneFarm project is to obtain homogeneous, reliable, documented and traceable annotations for Arabidopsis nuclear genes and gene products, and to enter them into an added-value database. This re-annotation project is being performed exhaustively on every member of each gene family. Performing a family-wide annotation makes the task easier and more efficient than a gene-by-gene approach since many features obtained for one gene can be extrapolated to some or all the other genes of a family. A complete annotation procedure based on the most efficient prediction tools available is being used by 16 partner laboratories, each contributing annotated families from its field of expertise. A database, named GeneFarm, and an associated user-friendly interface to query the annotations have been developed. More than 3000 genes distributed over 300 families have been annotated and are available at http://genoplante-info.infobiogen.fr/Genefarm/. Furthermore, collaboration with the Swiss Institute of Bioinformatics is underway to integrate the GeneFarm data into the protein knowledgebase Swiss-Pro

Expérience et valeur de magasinage

Ouvrage collectif coordonné par R. Mencarelli et A. RivièreInternational audienc

La perception de la perte de contrôle dans la relation de magasinage Proposition d'une échelle de mesure

International audienceThis research explores the conceptualisation and the importance of the consumer’s perceived control in the retail relationship. Then with the use of a sample of real shoppers, a scale of measure of the loss of the perceived control is proposed.Cette recherche présente la conceptualisation et l’importance du contrôle perçu de la relation de magasinage par le consommateur. En s’appuyant ensuite sur un échantillon de magasineurs, est proposée une échelle de mesure de la perception de la perte de contrôle de larelation entre le chaland et le magasin

Coopération/compétition dans la négociation, l’apport de la théorie des jeux,

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The outcomes of buyer-seller negotiations: the contribution of the games theory, Group Decision and Negotiation

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The role of value in services: a study in a retail environment

International audiencePurpose This paper aims to underline the effects of shopping value on customer satisfaction and to determine its antecedent variables. Design/methodology/approach A qualitative survey through interviews with hypermarket customers was first carried out. It was followed by a quantitative study, carried out in two stages: 199 patrons were first interrogated in order to clarify the outlet characteristics scale. A second set of data was then collected (436 respondents). Factorial analysis, confirmatory factorial analysis and analysis of regression were conducted. Findings The last study results show that both utilitarian and hedonic values have an influence on satisfaction; they tend to indicate that the utilitarian value is related to product availability, while the hedonic value is influenced by such elements as atmosphere, relations with store employees, as well as crowding and other peripheral services. Research limitations/implications The influence of the five outlet characteristics studied (atmosphere, peripheral services, store employees, product availability, crowding) on value have never been demonstrated empirically until now. The link between value and satisfaction was not so clear in the literature. Practical implications The results show what variables are to be promoted if a retailer wishes to give the outlet its utilitarian and/or hedonic value, and then influence patron satisfaction. Originality/value This paper provides important and new insights both into value that may be attributed to a point of sale and into the effect on customer satisfaction of outlet characteristics

La perception des joueurs de loto. Une approche par les métaphores

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Emotional states in a retail context : Some specificities that retailers must take into account

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