Hypotheses in Marketing Science: Literature Review and Publication Audit

We examined three approaches to research in marketing: exploratory hypotheses, dominant hypothesis, and competing hypotheses. Our review of empirical studies on scientific methodology suggests that the use of a single dominant hypothesis lacks objectivity relative to the use of exploratory and competing hypotheses approaches. We then conducted a publication audit of over 1,700 empirical papers in six leading marketing journals during 1984-1999. Of these, 74% used the dominant hypothesis approach, while 13 % used multiple competing hypotheses, and 13% were exploratory. Competing hypotheses were more commonly used for studying methods (25%) than models (17%) and phenomena (7%). Changes in the approach to hypotheses since 1984 have been modest; there was a slight decrease in the percentage of competing hypotheses to 11%, which is plained primarily by an increasing proportion of papers on phenomena. Of the studies based on hypothesis testing, only 11 % described the conditions under which the hypotheses would apply, and dominant hypotheses were below competing hypotheses in this regard. Marketing scientists differed substantially in their opinions about what types of studies should be published and what was published. On average, they did not think dominant hypotheses should be used as often as they were, and they underestimated their use

Hypotheses in Marketing Science: Literature Review and Publication Audit

We examined three approaches to research in marketing: exploratory hypotheses, dominant hypothesis, and competing hypotheses. Our review of empirical studies on scientific methodology suggests that the use of a single dominant hypothesis lacks objectivity relative to the use of exploratory and competing hypotheses approaches. We then conducted a publication audit of over 1,700 empirical papers in six leading marketing journals during 1984-1999. Of these, 74% used the dominant hypothesis approach, while 13 % used multiple competing hypotheses, and 13% were exploratory. Competing hypotheses were more commonly used for studying methods (25%) than models (17%) and phenomena (7%). Changes in the approach to hypotheses since 1984 have been modest; there was a slight decrease in the percentage of competing hypotheses to 11%, which is explained primarily by an increasing proportion of papers on phenomena. Of the studies based on hypothesis testing, only 11 % described the conditions under which the hypotheses would apply, and dominant hypotheses were below competing hypotheses in this regard. Marketing scientists differed substantially in their opinions about what types of studies should be published and what was published. On average, they did not think dominant hypotheses should be used as often as they were, and they underestimated their use.marketing, marketing research, marketing science

Quantifying geometrically necessary dislocations in quartz using HR-EBSD: Application to chessboard subgrain boundaries

This study presents the first use of high-angular resolution electron backscatter diffraction (HR-EBSD) to quantitatively characterise geometrically necessary dislocations in quartz subgrain structures. HR-EBSD exploits cross-correlation of diffraction patterns to measure intragranular misorientations with precision on the order of 0.01° with well-constrained misorientation axes. We investigate the dislocation structures of chessboard subgrains in quartz within samples from the Greater Himalayan Sequence, Nepal. Our results demonstrate that chessboard subgrains are formed primarily from two sets of subgrain boundaries. One set consists primarily of {m}[c] edge dislocations, the other consists primarily of dislocations with Burgers vectors. Apparent densities of geometrically necessary dislocations vary from > 10^13 m−2 within some subgrain boundaries to < 10^12 m−2 within subgrain interiors. The results suggest that at pressures above approximately 10 kbar, chessboard subgrains may form within the α-quartz stability field. Most importantly, this study demonstrates the potential of HR-EBSD as an improved method for analysis of intragranular microstructures in quartz that are used as indicators of deformation conditions.D. Wallis and L.N. Hansen acknowledge support from the Natural Environment Research Council Grant NE/M000966/1. A.J. Parsons acknowledges support from the Natural Environment Research Council (training grant NE/J50001X/1)

Validating models of channel flow, ductile extrusion and exhumation - The Greater Himalayan Sequence, Annapurna Massif

Himalayan orogenesis is commonly explained with models of channel flow, in which the metamorphic core, referred to as the Greater Himalayan Sequence (GHS), forms a partially molten, rheologically weak mid-crustal flow. Geochronological and thermobarometric studies from the Himalaya provide support for the channel flow model, however, strain-related model predictions are unresolved and the model remains controversial. Additionally, wedge-extrusion, underplating / thrust-stacking and tectonic wedging models are favoured by many as alternative explanations for the formation of the Himalaya. In this thesis, strain-related predictions of the channel flow model for Himalayan orogenesis are tested with field-based structural studies together with laboratory-based microstructural and magnetic fabric analyses. Orogen-perpendicular transects along the Modi Khola and Kali Gandaki valleys in the Annapurna-Dhaulagiri Himalaya of central Nepal were chosen for study. Samples were collected from the GHS and bounding units for crystallographic preferred orientation (CPO) and anisotropy of magnetic susceptibility analyses (AMS). Both techniques were used to quantify deformation fabric strength, which provides a proxy for relative strain magnitude. These data, combined with geochronological and thermobarometric constraints, reveals the kinematic evolution of the GHS in the Annapurna-Dhaulagiri Himalaya. These data can be directly compared to predictions implied by the channel flow model in order to assess its validity. The results support the channel flow model as a viable explanation of the mid-crustal evolution of the GHS. However, lower temperature deformation indicates that exhumation of the GHS was facilitated through wedge-extrusion and thruststacking. The development of the Himalayan orogen in the Annapurna-Dhaulagiri region is best explained by models that allow channel flow, wedge extrusion and thrust-staking to occur in a single orogen. Similar ‘composite models’ for Himalayan orogenesis have been proposed recently by other authors and reflect a growing understanding of how rheological controls on orogenesis can vary both spatially and temporarily

Eliciting public preferences for managing the public rights of way

Public Rights of Way (PROW) in England and Wales, provides a wide range of social and economic benefits to those other than owners of land. The protection and extension of PROW are an important way of encouraging people to engage in informal enjoyment of urban and rural areas, with beneficial consequences for health and welfare. In urban areas they provide networks of mobility and interaction for people at the community level, helping to reduce reliance on motorised transport. In the rural context they define access to the countryside, critically linked to recreation and tourism, as well as providing mobility networks for local residents. This study describes the use of a Choice Experiment (CE) to derive monetary estimates the social benefits of PROW in an English county.Choice Experiments, Public Rights of Way, Willingness to Pay, Land Economics/Use, Resource /Energy Economics and Policy,

An adaptive two-arm clinical trial using early endpoints to inform decision making : design for a study of sub-acromial spacers for repair of rotator cuff tendon tears

Background There is widespread concern across the clinical and research communities that clinical trials, powered for patient-reported outcomes, testing new surgical procedures are often expensive and time-consuming, particularly when the new intervention is shown to be no better than the standard. Conventional (non-adaptive) randomised controlled trials (RCTs) are perceived as being particularly inefficient in this setting. Therefore, we have developed an adaptive group sequential design that allows early endpoints to inform decision making and show, through simulations and a worked example, that these designs are feasible and often preferable to conventional non-adaptive designs. The methodology is motivated by an ongoing clinical trial investigating a saline-filled balloon, inserted above the main joint of the shoulder at the end of arthroscopic debridement, for treatment of tears of rotor cuff tendons. This research question and setting is typical of many studies undertaken to assess new surgical procedures. Methods Test statistics are presented based on the setting of two early outcomes, and methods for estimation of sequential stopping boundaries are described. A framework for the implementation of simulations to evaluate design characteristics is also described. Results Simulations show that designs with one, two and three early looks are feasible and, with appropriately chosen futility stopping boundaries, have appealing design characteristics. A number of possible design options are described that have good power and a high probability of stopping for futility if there is no evidence of a treatment effect at early looks. A worked example, with code in R, provides a practical demonstration of how the design might work in a real study. Conclusions In summary, we show that adaptive designs are feasible and could work in practice. We describe the operating characteristics of the designs and provide guidelines for appropriate values for the stopping boundaries for the START:REACTS (Sub-acromial spacer for Tears Affecting Rotator cuff Tendons: a Randomised, Efficient, Adaptive Clinical Trial in Surgery) study

Solving the Corner-Turning Problem for Large Interferometers

The so-called corner turning problem is a major bottleneck for radio telescopes with large numbers of antennas. The problem is essentially that of rapidly transposing a matrix that is too large to store on one single device; in radio interferometry, it occurs because data from each antenna needs to be routed to an array of processors that will each handle a limited portion of the data (a frequency range, say) but requires input from each antenna. We present a low-cost solution allowing the correlator to transpose its data in real time, without contending for bandwidth, via a butterfly network requiring neither additional RAM memory nor expensive general-purpose switching hardware. We discuss possible implementations of this using FPGA, CMOS, analog logic and optical technology, and conclude that the corner turner cost can be small even for upcoming massive radio arrays.Comment: Revised to match accepted MNRAS version. 7 pages, 4 fig

L-DOPA coating improved phosphate glass fibre strength and fibre/matrix interface

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A Successful Portable Computer Lab Training Program

Penn State Cooperative Extension and the Pennsylvania Farm Credit System joined forces to fund a portable computer laboratory. A simplified lab management procedure allowed Extension agents to offer 33 computer operation workshops for 300 participants at minimal participant cost. Participants indicated their future use of computers would focus on farm financial, crop, and livestock management. Although considerable competence was gained, more than 50% viewed themselves with poor to moderate computer skills at the end of the workshops. The lab has enabled agents to contact a preciously under-served population as 54% of the participants had not attended any Extension workshops in the previous year

Oil exposure alters social group cohesion in fish

Many animal taxa live in groups to increase foraging and reproductive success and aid in predator avoidance. For fish, a large proportion of species spend all or part of their lives in groups, with group coordination playing an important role in the emergent benefits of group-living. Group cohesion can be altered by an array of factors, including exposure to toxic environmental contaminants. Oil spills are one of the most serious forms of pollution in aquatic systems, and while a range of effects of acute oil exposure on animal physiology have been demonstrated, sub-lethal effects on animal behavior are relatively under-studied. Here we used an open-field behavioral assay to explore influence of acute oil exposure on social behavior in a gregarious fish native to the Gulf of Mexico, Atlantic croaker (Micropogonias undulatus). We used two oil concentrations (0.7% and 2% oil dilution, or 6.0 ± 0.9 and 32.9 ± 5.9 μg l−1 ΣPAH50 respectively) and assays were performed when all members of a group were exposed, when only one member was exposed, and when no individuals were exposed. Shoal cohesion, as assessed via mean neighbor distance, showed significant impairment following acute exposure to 2% oil. Fish in oil-exposed groups also showed reduced voluntary movement speed. Importantly, overall group cohesion was disrupted when even one fish within a shoal was exposed to 2% oil, and the behavior of unexposed in mixed groups, in terms of movement speed and proximity to the arena wall, was affected by the presence of these exposed fish. These results demonstrate that oil exposure can have adverse effects on fish behavior that may lead to reduced ecological success