3 research outputs found
“Will a global marketing strategy work? An energy conservation perspective”
- Author
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textWinners and Losers in a Major Price War
- Author
- Ailawadi Kusum L.
- Assael Henry
- Baarsma Barbara
- Baltesen Frits
- Barnes Rachel
- Brandenburger Adam M.
- Breshnahan Timothy F.
- Busse Meghan R.
- Cleeren Kathleen
- Drèze Xavier
- Ehrenberg A.
- Eilon Samuel
- Els Gijsbrechts
- Erdem Tülin
- Fabra Natalia
- Fudenberg Drew
- Galata Giuseppe
- Gayatri D.
- Ghemawat Pankay
- Hanssens Domique M.
- Harald J. Van Heerde
- Henderson David R.
- Kalra Ajay
- Klemperer Paul
- Koen Pauwels
- Levenstein Margaret C.
- Little Roderick J.A.
- Organski A.F.K.
- Popkowski-Lesczyc Peter T.L.
- Rao Akshay R.
- Rogers David
- Rotemberg Julio J.
- Sairamesh Jakka
- Schunk H.
- Seetharaman P.B.
- Simon Hermann
- Slade Margaret E.
- Wathieu Luc
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
No full textTheorien der Internationalisierung
- Author
- Adam B. Jaffe
- Alan M. Rugman
- Alina M. Chircu
- Andrew McAuley
- Angel J. Salazar
- Anoop Madhok
- Anthony Henry
- Arild Aspelund
- Arnold Picot
- Arnold Picot
- Benjamin M. Oviatt
- Bernd W. Wirtz
- Brent D. Wilson
- Bruce Kogut
- Bruce Kogut
- Butter Den
- Bénédicte Reynaud
- Chimay J. Anumba
- Chwo-Ming Yu
- Claudia M. Freire
- Clemens Büter
- Constance E. Helfat
- Cynthia A. Montgomery
- Daekwan Kim
- Danny Miller
- David B. Jemison
- David H. Crocker
- Denice E. Welch
- Dorothy Leonard-Barton
- Douglas W. Allen
- Edith T. Penrose
- Edward E. Leamer
- Eric Overby
- Esteban Fernández
- Eva Bössmann
- Falk-Rainer Fries
- Farok J. Contractor
- Gjalt de Jong
- Gunnar Geyer
- Hilary Ingham
- Homin Chen
- Hubert Gatignon
- Ikechi Ekeledo
- Jaideep Anand
- Jan Johanson
- Jan Johanson
- Jan Johanson
- Jan Johanson
- Jay Barney
- Jay Weerawardena
- Jean-Francois Hennart
- Jean-Francois Hennart
- Jean-Paul Chavas
- Jeffrey S. Harrison
- Jim Bell
- Joseph Alba
- Joseph T. Mahoney
- Kannan Ramanathan
- Karl Aiginger
- Keith D. Brouthers
- Khang R. Cho
- Kjell A. Nordström
- Klaus E. Meyer
- Klaus P. Kaas
- Lakshmi S. Iyer
- Leo Paul Dana
- Leonidas C. Leonidou
- Mark W. Hordes
- Markus Reihlen
- Mats Forsgren
- Mats Forsgren
- Michael D. Cohen
- Michael D. Cohen
- Michael J. Rouse
- Michael W. Rennie
- Mika Gabrielsson
- Miles Shaver
- Mohammad Yamin
- Murali K. Erramilli
- Nicole E. Coviello
- Nigel Key
- Niina Nummela
- Oliver E. Williamson
- Oliver E. Williamson
- Oswald Jones
- Otto R. Koppius
- Pankay Ghemawat
- Patricia McDougall
- Patricia McDougall
- Peter Buckley
- Philip Kotler
- Philippe C. Haspeslagh
- Poh-Lin Yeoh
- Qi Wang
- Rajeswarara Chaganti
- Ralph Lehmann
- Raphael Amit
- Richard E. Caves
- Richard L. Priem
- Richard M. Cyert
- Richard R. Nelson
- Richard Vahrenkamp
- Robert B. Woodruff
- Robert M. Grant
- Rudolf Richter
- S. Tamer Cavusgil
- Sea-Jin Chang
- Shaker A. Zahra
- Shaker A. Zahra
- Shawna O’Grady
- Stefan Eberhardt
- Stephen B. Tallman
- Steven N.S. Cheung
- Suresh Kotha
- Susan Freeman
- T. K. Das
- Tage K. Madsen
- Terence Fan
- Thomas C. Powell
- Ting-Peng Liang
- Vern Terpstra
- Wilfred Beckerman
- Yadong Luo
- Yair Aharoni
- Yannis Bakos
- Yannis Bakos
- Youlong Zhuang
- Zheng Qin
- Øystein Moen
- Øystein Moen
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full text
