On the Economics of Cloud Markets

Cloud computing is a paradigm that has the potential to transform and revolutionalize the next generation IT industry by making software available to end-users as a service. A cloud, also commonly known as a cloud network, typically comprises of hardware (network of servers) and a collection of softwares that is made available to end-users in a pay-as-you-go manner. Multiple public cloud providers (ex., Amazon) co-existing in a cloud computing market provide similar services (software as a service) to its clients, both in terms of the nature of an application, as well as in quality of service (QoS) provision. The decision of whether a cloud hosts (or finds it profitable to host) a service in the long-term would depend jointly on the price it sets, the QoS guarantees it provides to its customers, and the satisfaction of the advertised guarantees. In this paper, we devise and analyze three inter-organizational economic models relevant to cloud networks. We formulate our problems as non co-operative price and QoS games between multiple cloud providers existing in a cloud market. We prove that a unique pure strategy Nash equilibrium (NE) exists in two of the three models. Our analysis paves the path for each cloud provider to 1) know what prices and QoS level to set for end-users of a given service type, such that the provider could exist in the cloud market, and 2) practically and dynamically provision appropriate capacity for satisfying advertised QoS guarantees.Comment: 7 pages, 2 figure

Pricing and Investments in Internet Security: A Cyber-Insurance Perspective

Internet users such as individuals and organizations are subject to different types of epidemic risks such as worms, viruses, spams, and botnets. To reduce the probability of risk, an Internet user generally invests in traditional security mechanisms like anti-virus and anti-spam software, sometimes also known as self-defense mechanisms. However, such software does not completely eliminate risk. Recent works have considered the problem of residual risk elimination by proposing the idea of cyber-insurance. In this regard, an important research problem is the analysis of optimal user self-defense investments and cyber-insurance contracts under the Internet environment. In this paper, we investigate two problems and their relationship: 1) analyzing optimal self-defense investments in the Internet, under optimal cyber-insurance coverage, where optimality is an insurer objective and 2) designing optimal cyber-insurance contracts for Internet users, where a contract is a (premium, coverage) pair