1 research outputs found
Business-to-Business Buying: Challenges and Opportunities
- Author
- B Berman
- C Anderson
- C Patton
- C Senn
- D Acemoglu
- D Iacobucci
- E Fang
- E Wilson
- F Wiersema
- FE Webster Jr
- FF Gu
- G Mallapragada
- G Prendergast
- GL Lilien
- H Lipson
- H Raiffa
- J Henrich
- J Nash
- J-M Choffray
- JE Johansson
- JE Stanley
- JN Sheth
- JN Sheth
- JP Cannon
- K Corfman
- K Tuli
- KJ Arrow
- M Sawhney
- MH Hutt
- MK Mantrala
- N Kumar
- P Turnbull
- PJ Robinson
- PV Balakrishanan
- R Grewal
- R Grewal
- R Keeney
- RE Spekman
- RF Lusch
- RK Merton
- RW Palmatier
- S Sheng
- S Worm
- SA Neslin
- SM Burgess
- ST Cavusgil
- T Bonoma
- T Dotzel
- V Shankar
- V Shankar
- VH Rao
- W Reinartz
- W Ulaga
- WJ Johnston
- WJ Johnston
- Y Wind
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study